June 22, 2021
Read 7 minutes
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Although it fell dramatically in 2020, total ad spending is expected to rebound in 2021 and reach $ 630 billion by 2024. In the Middle East, the potential for digital advertising is huge as some local consumers have preferred ad channels traditional. In 2020, digital advertising accounted for 44.2% of total expenses and television advertising decreased to 30%.
The need for digital marketing is also increasing in the UAE. So, Media Lab Survey ReportWith a population of about 9.6 million, the country has about 9.52 million Internet users. This number enhances the role of digital marketing in the sales process of UAE businesses that want to communicate directly with paying customers. In the industry of choosing digital devices to promote products, the real estate, food and beverage, retail, e-commerce and automotive sectors are the most involved in digital marketing.
In general, the UAE market is very complex. A mix of different nationalities and cultures. Plus, it has its own environment, climate, and demographics. The UAE is also highly embraced by innovation, enabling the use of a variety of digital devices as trends expand rapidly. Therefore, you should consider all this when launching an advertising campaign in your country.
For small businesses, here are four steps you can take to help your digital marketing campaign succeed in the UAE.
1. Decide whether to do it internally or externally When launching a digital marketing campaign, you must primarily choose whether to leverage your in-house marketing expertise or a professional contractor to run your campaign, rather than having your own marketing department. Plus, they save you time and give you better results, but creating your own digital campaign means setting up everything from launch to managing yourself. Some companies believe that digital marketing outsourcing can get you out of control. But it is an illusion because you can always request a detailed report from the agency.
2. Determine your digital marketing budget Once you’ve decided how to run your campaign, you need to decide what budget you can allocate to it. This year, the average cost of digital marketing for SMEs in the UAE ranges from $ 2,500 to $ 12,000 per month and $ 30,000 to $ 145,000 per year, with monthly payments:
$ 300- $ 5,000 for email marketing
$ 250- $ 10,000 per SMM
$ 3,000 for content marketing
Website design services start at thousands of dollars
The main factors that influence your digital marketing budget are company size, audience category, reach, and campaign duration. At the same time, it is important to remember that digital marketing is often a long-term process and budgets can change due to new inputs, product line development, or company growth.
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3. Select the appropriate digital device When deciding your budget, you must choose an instrument that fits your budget and your target audience. The most common digital marketing tools for UAE small businesses are search engine optimization (SEO), social media marketing (SMM), email marketing, content marketing, and affiliate marketing. SEO is the most popular tool among UAE companies. According to Statcounter GlobalStats, more than 90% of UAE internet visitors use Google as their main search engine. Bing, Yahoo, and DuckDuckGo are less common, so Google is the best option. Another advantage of using SEO is that it can be easily combined with many other digital devices, saving your marketing budget.
Email marketing is also widespread in the United Arab Emirates. This device is very easy to use, easy to implement and always relevant to the customer. However, affiliate marketing is a bit tricky to use. First of all, you need to establish partnerships with relevant companies and platforms and establish all the necessary conditions for a possible collaboration. These partners will then help you sell your product through your network and will charge interest as a commission. Its privilege is that it does not require a lot of investment, and the affiliate culture is now thriving in the UAE.
Content marketing not only helps companies convey their business philosophy and tell interesting stories about it, it also helps them present their ideas and product developments as is. Delivering all stories to potential clients via social media increases business credibility and is a perfect match for social media marketing. It helps your company strengthen its reputation and spread it by word of mouth. Social networks such as Facebook, Twitter, Instagram, Google+, and LinkedIn are widely used in the UAE to search for product reviews, offers, and other contact details. Furthermore, according to the latest statistics related to the presence of social media in the UAE, more than 79% of UAE citizens use Facebook on a regular basis, and most people use Facebook to make decisions about buys. I will.
4. Monitoring of results Once the campaign is launched, you need to organize the follow-up process from intermediate results to final results. It’s a good idea to pay attention to traffic, clicks, dwell time, conversions, and return on investment (ROI) metrics.
Clicks are a measure of the percentage of users who clicked on your ad and viewed it.
Dwell time is the average time a user spends on a page.
Conversions indicate the number of people who comply with your citation.
All of these metrics provide you with a detailed overview of the campaign, and are helpful in calculating ROI, which is a key metric. ROI compares the amount of money you spend on digital marketing to the amount of money you end up making. It helps you estimate the outcome of your digital marketing campaign and understand its business benefits.
In summary, it is a good idea to use a combination of two or three digital devices to understand which is the best digital device for your budget and viewer. It is also very useful to repeat during the campaign so that you can change quickly. And of course, always look at the intermediate and final results to determine which method provides the highest return on investment and the highest level of efficiency for the customer base.
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Source Link 4 Steps to Create a Successful Digital Marketing Campaign in the UAE