Digital marketing is necessary and essential for the success of small businesses in today’s highly digital and competitive landscape, especially considering that more than half of all web traffic comes from mobile devices.
Creating and delivering engaging content, maintaining customer communications, establishing a social media presence, reviewing data-driven analytics, and setting up ad initiatives are important but time-consuming steps. for any strategic digital marketing plan. The reality is that most small business owners simply don’t have the time to spend in addition to running their business. With over 30 million small businesses in the US, the importance of having, and successfully implementing, a digital marketing strategy cannot be overlooked as it is what helps your business stand out above the rest.
One option is to consider outsourcing your company’s digital marketing efforts. It’s the same premise as hiring an accountant to take care of your books or a cleaning service to do your restaurant laundry. Why take time away from running your business to perform tasks that you 1) are not good at, 2) you don’t like, or 3) you just don’t have time to do? There are qualified people to help!
An effective digital marketing strategy can be designed and implemented to fit almost any small business marketing budget, so it’s something to consider when considering whether this approach is feasible for your business. As well as being affordable, it’s also an effective way to keep your business moving forward while ensuring that the right audience is reached, on the right platforms, and at the right time.
Here are five additional benefits of outsourcing your company’s digital marketing activities:
Cost savings: Rather than hiring a full-time digital and / or social media manager, outsourcing your marketing efforts to an agency is likely the best investment when you look at the numbers. Ultimately, this will free up more money that can then be spent elsewhere – new product lines, staff bonuses, community or team sponsorships, exterior and interior store renovations, and more.
It’s time to do what you do best: Business owners who are bogged down in day-to-day marketing efforts can’t focus on what’s most important to them: providing their customers with the best possible product or service (and making money while doing it). Outsourcing digital marketing ensures that owners can focus on what they are most passionate about and the management tasks they do best.
Expert team: A digital team of experts can create personalized marketing campaigns for your small business, your offerings, and your customer base. Marketers know how to engage customers and create communications that emphasize the unique selling propositions of your company’s solution (s) and can implement them in a way that helps you differentiate yourself from the competition.
Increase: Outsourcing digital marketing allows owners to focus on growing their business, without stressing about marketing. The job of a digital marketing agency is to deliver timely and engaging campaigns that help grow your customer base and increase profits. After all, attracting new business and retaining the customers you already have is what will ultimately keep the doors open.
Results: Digital marketers provide data-driven marketing insights and metrics that deliver meaningful results. It’s important to acknowledge and share where digital marketing has worked, as well as areas where efforts can be improved.
Most digital marketing agencies offer many important solutions for small businesses, including:
- Website design and content (it only takes 50 milliseconds for a website visitor to decide to stay or leave – a positive impression is a must).
- SEO and website tracking
- Google and Google My Business rankings
- Customer communications: email and text
- Establish, monitor, publish and maintain social media accounts
- Reputation management
- Mobile-friendly options such as online ordering and customer support
- Paid advertising on social media that targets current and potential customers directly.
Taking advantage of these marketing services allows small business owners to have better control over their online presence, build their business and brand reputation, and increase their ranking on numerous search engines.
Considering that more than 50% of ecommerce sales happen through a mobile device, think for a moment about your business website and your online presence. Does your business appear at the top of a Google search? Can customers easily view, order and review your business offers on any mobile device? Does your website look organized and cohesive, and do pages and images load easily? Do you have a social media presence, and if so, do you regularly post and address customer reviews and comments?
If you can’t answer “yes” to all of these questions, it’s time to consider implementing a digital marketing strategy for your small business. The bottom line? Strong online visibility across multiple platforms and a mobile-friendly website ultimately drive sales. Without having them, you are likely to lose out to competitors who do.
Steven Clayton worked in the information systems field for 19 years, in many roles, including: CIO for a public company and ended his corporate career as vice president of a Fortune 500 company. Since then, he has started and / or co-founded six Different startups, four of which are in business today and run profitably, including NetBlaze, a digital marketing agency that helps today’s small businesses prosper.