5 free online courses for digital marketers

Illinois News Today

Digital marketing skills are important not only for those who actually work in the field, but also for entrepreneurs.

Even if you’ve had a very early start day and have a defined marketing team, the most successful founders have a working knowledge of every aspect of the business and an understanding of digital marketing campaigns. You can provide follow-up with.

Check out these top 5 free online courses to develop your digital marketing skills:

1.1. Google Online Marketing Challenge

Over the past eight years, more than 100,000 people from more than 100 countries have participated in the Google Online Marketing Challenge.

Marketing Challenge is an online course with modules covering introductory digital marketing, search engine marketing, search advertising, display advertising, mobile, social, analytics, and video, making it one of the most comprehensive courses for beginners. It has become. However, it is also unique that Google offers students an AdWords budget of $ 250 for three weeks to run commercial or non-profit online ad campaigns. The most successful students can also win prizes from Google.

If you are looking for a free online digital marketing course with a competitive angle and elements of hands-on experience, this is a great option.

2.2. WordStream PPC University

PPC University is a completely free online learning resource created by my own former company, WordStream, to improve your PPC and digital marketing skills.

Wordstream has access to thousands of accounts and spends billions of dollars on PPC advertising. Small businesses have struggled to manage their accounts profitably over the years, producing powerful results. .. All three streams offer lessons for beginners and advanced users, along with additional modules for social advertising.

You can also access numerous webins and white papers to enhance your digital marketing education. Best of all, it’s all mobile-friendly, so you can learn on the go when you have the time.

3.3. Course in digital marketing for beginners in social networks

Constant Contact Social Media Quick Start Emphasize the opportunity to integrate email with social media marketing to maximize the impact of both channels.

In a series of step-by-step lessons, students can learn digital marketing tactics for Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, blogs, online listings, and review sites. The course structure is ideal for entry-level marketers as it combines components such as glossaries and how-to guides with practical examples of real-world lessons.

4.4. Inbound Marketing Digital Course and Official Certification

HubSpot Academy currently offers a very comprehensive digital marketing course. Over 3,000 students attending Udemy. More than 4.5 hours of instruction are included in 38 readings at a completely free and low price.

Participants will work through the basics of inbound marketing, SEO, landing pages, blogging, conversion optimization, lead development, email marketing, and how they all work together to create a more effective and cohesive inbound marketing strategy. Learn how it will happen.

After the certification exam, graduates will receive a resume or LinkedIn profile badge to demonstrate that they have developed their marketing skills at HubSpot Academy.

5.5. Free Allison Diploma in E-Commerce

Allison is a large online learning community with over 6 million registered users, offering completely free standards-based certification courses.

Developed by Mike Feerique, a pioneer of free online courses, Alison was founded in 2007 and was the first provider of massive open online courses (MOOCs). Google Analytics and AdWords, campaign tracking and integration, income analysis and digital measurement.

And of course, if you want to be truly irreplaceable for any organization (including your own startup), you must learn to code.

Each of these five courses provides guidance on how to improve your digital marketing knowledge and performance, and sets you on the path to maximizing results.

The version of this post was first published on Inc.com ..

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