Apple Mail to Block Email Tracking Pixels and More Digital Marketing News

This week at Marketing O’Clock, presenters Greg Finn, Mark Saltarelli, and Christine “Shep” Zirneheld bring you all the digital marketing news you need to know.

Apple’s Mail Privacy Protection feature is bad news for email marketers, Twitter wants you to pay a monthly fee for platform improvements, and much more!

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Apple Mail Privacy Protection Feature

The controversial new feature will restrict advertisers and email service providers from collecting email tracking pixels from their subscribers. This change will prohibit marketers from viewing vital engagement metrics for subscribers using the Mail app on iOS and Mac.

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Twitter Blue launches in Canada and Australia

Twitter users who pay a monthly fee to subscribe to Twitter Blue will gain access to additional features and tools. Offerings include an Undo Tweet button, bookmark folders, reading mode for Twitter threads, dedicated support, and customizable color themes and app icons.

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Take of the week

Despite Tim halloranComplaints about the advertising platform, Facebook’s revenue continues to rise.

ICYMI

Amalia Fowler’s survey shows that many marketers would choose to have a handover meeting with the last agency on an account.

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Lightning round

We answer your burning questions about digital marketing.

  • Who can’t use Customer Match in Google Ads?
  • What is optimized targeting in Google Ads?
  • When will short Google My Business names become unavailable?
  • Where could you see car ads soon?
  • Why is Mark Zuckerberg in favor of the creators of Facebook?
  • What is the performance of the sites after the June 2021 update?

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Thanks to our sponsor, the US Search Awards! Enter your best work of the year before Early Access ends on June 18.

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Featured Image Credit: Samanta Hanson, Cypress North

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