Archer selects Kristin Kearney Massimino to lead marketing and investor relations

SAN FRANCISCO, July 15, 2021 / PRNewswire / – Archer, a data-driven real estate investment firm, has hired Kristin Kearney Massimino as Head of Marketing. She joins the firm as Managing Director, reporting to the CEO of Archer. Thomas foley, and will serve as a member of the executive team.

In Massimino’s new role, he will be responsible for leading all of Archer’s marketing efforts, including brand management, advertising, digital marketing, content development, and product merchandising strategy. He will also lead the company’s investor relations program and public relations outreach.

“Kristin brings a wealth of diverse marketing and investment management experience from her time at TIAA and Capital Group that is necessary to take Archer to the next level,” she says. Thomas foley, Co-Founder and CEO of Archer. “We believe his experience will help us pioneer the way people invest in commercial real estate.”

Based on the Angels, Massimino has nearly two decades of marketing experience, primarily in the asset management industry. He spent most of that time marketing to institutions, investors, and financial advisers.

While working at TIAA and Capital Group, Massimino held various positions in product marketing, digital marketing, and content strategy. In one of his positions at TIAA, he launched financial education and employee engagement programs for multi-million dollar institutional clients. Most recently, he led the marketing of the Capital Group’s retirement strategies and thought leadership program.

“Kristin’s unique experience in creating thought leadership, communicating investment strategy approaches, and interacting with multiple components in the world of institutional investing will be invaluable as Archer expands its technology platform and product offerings.” , He says Fred canney, Co-Founder and CFO / COO of Archer. “She brings extensive experience working for world-class companies that is hard to find. We are fortunate to have found such a strong leader for our marketing group.”

Archer is working with several real estate investors to improve their internal acquisition teams and win deals. The firm plans to invest in commercial real estate investments together with its clients, either through custom or shared separate accounts. Their longer-term vision is to create investment portfolios that target specific cities and property types, for example, Salt lake city industrial gold San antonio Multi-family.

“I’m excited to join such a talented team that has the drive and determination to help investors build better real estate portfolios,” says Massimino, noting that she attended Wharton’s Executive MBA program with Foley and Canney. “I have known Archer since its founding. I have always been fascinated by his mission and vision for the company.”

Massimino adds: “I am excited about this tremendous opportunity to help spread Archer’s unique approach to real estate investing and its technology platform, which is truly unmatched in the industry.”

Massimino received his MBA from The Wharton Executive MBA Program at San Francisco, graduating with honors. He earned a Bachelor of Arts from University of Colombia, where he graduated magna cum laude.

Massimino is head of the CFA and is a member of the board of the Armory Center for the Arts.

About Archer

Archer is a real estate investment firm that helps investors build their ideal portfolios. By targeting specific cities and properties, Archer is refining the way investors enter new markets and expand to new types of properties. The firm has developed a transformative technology tool, Actionable Insights Model (AIM), which merges data from trusted sources and insights from local market experts. Guided by AIM, Archer identifies the most strategic assets, allowing investors to reduce the risk associated with going to market. Learn more at

Media contact: Jennifer duell, 817-903-2432, [email protected]


related links


Morphio digital marketing platform expands to EMEA and LATAM markets

three penguins staring down a very wet, small seal

Use customer journeys to align customer experience and marketing teams