Most aspiring marketers know that ultimately, real-world experience can set them apart. It’s the kind of learning that gets your feet wet and in the ring that takes you from a good potential marketing employee to a great one.
The Digital Marketing Contest, powered by Purdue Northwest University and Amplified Digital Agency, brings that real-world experience to the forefront by allowing marketing visionaries to showcase their gifts in the field – and have fun doing it!
The Fall Digital Marketing Contest is now open for entry!
The Digital Marketing Competition (DMC) is exactly what it sounds like – a competition in which college students develop and present a solid digital marketing strategy for a real-life business chosen as a case study. Each registered team will be given the case study, as well as tools to complete their proposal. During the first round, teams submit their pitches in the form of an eight-minute video to a panel of judges. Five finalist teams will be selected for the final round and presented live to the company and judges on the Purdue Northwest University campus. The best part? Whether you win or not, you will have gained unrivaled experience and enhanced your resume. It is a mutual benefit for both the students and their teachers.
The DMC takes place twice a year during the fall and spring semesters, and is open to all undergraduate students from around the world. Teams must register by midnight (CST) on November 6, 2021. Registered teams will receive the Digital Marketing Competition case study on August 16, 2021.
“Colleges and universities are increasingly focusing on innovative learning methods and collaborating with industry to position their graduates with real impact,” said Matt Hanson, Director of the Digital Marketing Competition and Associate Clinical Professor of Marketing. in PNW. “Programs like the DMC that bring together faculty, students and corporate partners demonstrate how higher education – particularly outstanding universities like PNW that have a strong focus on applied learning and community partnerships – can power industries.”
The competition started two years ago, but this year promises more innovation, thanks to Premier Sponsor, Amplified Digital Agency. Starting with the fall competition, Amplified will leverage its massive audience engagement technique toolkit, along with its event planning team, to expand the DMC using cutting edge technology, innovation and engaging creatives. Additionally, Amplified will design the event’s competition setup and have a member judge during the competition, giving participating students the opportunity to be seen and heard by leaders in the digital marketing industry.
“We are honored to help expand this program beyond its already impressive scope. As our business focuses on innovation, we are excited to see the exemplary work of the talented teams come to light in partnership with our case study sponsor, ”said Lee Vice President of Local Advertising Joe Battistoni.
College students, your real-world marketing experience awaits! Teachers, gather your teams and join in the fun and opportunity. Registration is now open and ends on November 6, 2021!
Learn more or register today at digitalmarketingcompetition.com.
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