Briggs & Stratton’s Standby business selects GainShare Performance Marketing as its growth partner to generate new revenue

CHICAGO, June 30, 2021 / PRNewswire / – GainShare, the leading performance marketing agency in North America, has been selected by Briggs & Stratton as its growth partner to drive revenue and increase market share for its Standby Generators business. As an expert in performance marketing, GainShare will work in various areas throughout the customer journey to drive growth in the marketplace.

The association is an example of the continuous change in the business of the transition of marketing teams to be leaders in revenue growth. In this case, GainShare is working with the Briggs & Stratton team throughout the customer’s purchase path. Work includes DRTV and digital marketing, digital user experience (UX) and sales center optimization, as well as data science.

“We chose GainShare because of its focus on results for our business, not just the tactics at hand,” he said. Disgusting michelle, Senior Director of Marketing for Briggs & Stratton. “The standby generator category is a considered purchase with a series of steps to enable the purchase. We needed a partner who understood our needs and the needs of our customers. GainShare had the experience to deliver performance with similar trips and has demonstrated its focus. partnership for success in working with us “.

GainShare and Briggs & Stratton initially engaged in 2020 to create and manage a performance video campaign, both DRTV and Connected TV. During the first months of the partnership, efforts to drive higher demand quickly turned to additional marketing channels and optimizing the sales funnel. Along with the original engagement, the teams have collaborated on digital marketing, digital creativity, UX, and call center optimization efforts.

More specifically, GainShare will work with Briggs & Stratton’s sales and marketing teams to deliver:

  • DRTV and digital performance video assets – Creation, production and execution of videos on all platforms.
  • Planning and purchasing performance media – Linear and connected TV, digital awareness and lead generation (SEM, Paid Social, Contextual, OTT, CTV)
  • Sales center – Optimization and integration of call / sales centers with demand generation activities
  • Landing Pages and Ecommerce Optimization – Creative recommendations and UX development, content and creativity.
  • Data and analytics – Fully integrated reporting and analytics, direct and attribution level measurement, lead flow, sales and call center data.

“Our agreement with Briggs & Stratton is designed around the key performance indicators of its core business. From sales growth to daily optimization of the quality of leads, we are working to grow your generator business. reserve and return on investment, “said Cass Baker, executive vice president of strategy and Digital at GainShare. “We are very excited to be working with Briggs and Stratton team. The opportunity both to generate demand in the market and to optimize the purchase route is a true performance association. ”

For more information on GainShare, visit

About Briggs & Stratton
Briggs & Stratton, based in Milwaukee, Wisconsin, provides energy to do work and improve people’s lives. Briggs & Stratton is the world’s largest producer of gasoline engines for outdoor electrical equipment and is a leading designer, manufacturer, and marketer of commercial lithium-ion batteries, power generation, power washing, lawn and garden, lawn care and workplace products through your Briggs and Stratton®, Simplicity®, Snapper®, Ferris®, Vanguard®, Allmand®, The Billy Goat®, Murray®, Branco®and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and maintained in more than 100 countries on six continents. For additional information visit Y

About GainShare
GainShare brings more than 35 years of deep experience and proven response generation techniques to all aspects of performance marketing. With offices in Chicago Y Toronto, we provide direct-to-consumer marketing services including strategy, creativity, digital, media, and analytics. We are scientific, creative and predictive marketers passionate about generating measurable results that accelerate our clients’ businesses. GainShare consistently exceeds acquisition and profit targets, offering solutions that help our clients grow their brands and gain market share.

Tanya cherry
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SOURCE GainShare

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