Cart.com Acquires Leading Digital Consulting Project DuMont to Accelerate DTC Marketing Growth

Houston Texas, July 8, 2021 / PRNewswire / – Cart.com, the first provider of end-to-end e-commerce software and services, today announced the acquisition of DuMont Project, a the Angelsfull-service omnichannel growth marketing consulting built on the trust of Fortune 50 companies, the leading retailers of apparel, beauty and consumer electronics, and some of the most iconic global direct-to-consumer (DTC) brands.

This strategic move builds on Cart.com’s mission to offer a complete and integrated suite of multichannel commerce solutions under a single umbrella, positioning it as the ideal choice for brands looking to accelerate e-commerce growth. Cart.com chose DuMont for expertise in the consulting domain, digital marketing execution experience, and a proven track record of guiding clients toward performance results.

DuMont has fueled the growth of more than 100 clients, from digital native brands like Casper, The Tile App, Hint Water and Zillow, to omnichannel brands like Guess, Brooks Brothers, DryBar and Vineyard Vines. With proven experience in digital performance advertising, DuMont has also spearheaded digital transformation efforts for CPG giants, including Johnson & Johnson, Nestlé, and Shiseido Company.

In the coming months, DuMont will be integrated into the existing Cart.com organization and will ensure that its customers continue to receive the same high level of service they have come to expect. DuMont customers will also benefit from Cart.com’s powerful technology solutions across the entire e-commerce value chain, including fulfillment services, marketing automation tools, and a robust e-commerce platform with multi-store capabilities. , subscription, wholesale and B2B out of the box. .

The unification of the two companies will support Cart.com’s vision of a comprehensive solution for growing e-commerce brands under the banner of Ecommerce 2.0. Rather than outdated hub-and-spoke models, which put founders under enormous pressure to manage disjointed third-party services, these eCommerce 2.0 offerings will support and scale with brands as they grow, allowing customers to Sellers develop their potential and thrive to maturity without sacrificing their independence.

“Cart.com and DuMont share the belief that data integration, marketing acumen, and technology are critical to enabling brands to scale intelligently. We are committed to addressing the most complex issues facing high-growth companies in the world. currently with a fully integrated solution throughout the e-commerce value chain, “he said. Omair Tariq, CEO and co-founder of Cart.com. “The experts at DuMont have mastered the DTC eCommerce playbook and we are delighted to welcome this impressive group to our team.”

“I am extremely proud of the work and client growth that our team at DuMont Project has achieved over the past decade,” said the founder and president, Dawn Perdew. “We have seen firsthand the pain ecommerce brands go through trying to improvise solutions that allow them to scale. We are excited to join the Cart.com team to bring powerful technology and experienced growth marketing to brands. practice to solve scaling problems and achieve sustainable growth. ” Perdew joins C-Suite at Cart.com as its Director of Customer Service.

About Cart.com

Cart.com is the first end-to-end e-commerce solutions provider to offer a proprietary, fully integrated set of software, expert services and infrastructure to enable the speed, sophistication and scale that growing brands need. Founded in September 2020 Cart.com, from seasoned e-commerce experts, is on a mission to put brands back in charge of their e-commerce journey and their customer relationships as the leading provider of e-commerce as a service (ECaaS) in the space. e-commerce services. Cart.com offers a host of business solutions, including online store software, digital marketing and advertising services, fulfillment services, financial services, and customer service capabilities so brands of any size can work with just one partner to achieve the same capabilities as some of the largest companies in the world.

About the DuMont project

DuMont Project is a DTC growth marketing consultancy comprised of a highly trained and talented team of over 50 growth marketing experts who understand how digital is critical to the customer decision journey, with consumers empowered to choose where to buy. . Basic services include: DTC / eCom staff; integrated media planning and management (including paid search, SEO, shopping comparison engines, paid social media, affiliates, performance and display associations); website conversion optimization-CRO; and data and analytics (including customer archive, audience expansion, attribution, media mix modeling) are leveraged holistically to drive better results and accelerate growth.

For more information:
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SOURCE Cart.com

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