Christian Torres-Trujillo ’20 pursues his ‘dream career’ in digital marketing

BOONE, NC – What attracted digital marketer Christian Torres-Trujillo ’20 to his chosen profession? It’s “fast-paced and exciting” and “you can do it all, you can be creative, decisive and strategic,” said Torres-Trujillo, an Appalachian State University graduate who works for TreeHaus Marketing LLC.

“I really loved every part of (my time at App State). I left with relationships for life, memories I’ll never forget, and the best perspective on life I could have. “

Christian Torres-Trujillo ’20, App State alumnus, digital marketing specialist with TreeHaus Marketing LLC

Through her role at the digital marketing agency, Torres-Trujillo specializes in pay-per-click (PPC) marketing, in which advertisers pay a fee each time their online ads are clicked. His experience in Appalachia gave him “a great understanding of digital marketing,” he said, “which has helped me succeed in my current role and has also prepared me for success in the future.”

Torres-Trujillo, originally from Plainfield, NJ, majored in marketing with a minor in digital marketing at Walker College of Business (WCOB). The program prepares students to support companies’ connections with customers and other businesses through digital channels, such as websites, ezines, and social media, and adjust their marketing mix to be successful.

He calls his education at App State “top level,” in part because of the real-world experience of his program and the faculty who support it.

Two experiences in particular, he said, gave him a head start: developing a marketing plan for a local business to improve their online presence, and creating a Google Ads campaign as part of a student competition.

The former gave him the opportunity to apply his knowledge in the classroom, while the latter introduced him to the “paid search” industry and an interest in getting Google Ads certified, helping him get to his current role. , He said.

Two WCOB professors to whom he is grateful for “pushing and inspiring me every step of the way to pursue the career of my dreams” are Associate Professor Dr. Lubna Nafees and Professor Christy M. Cook.

“They guided me by helping me with my job search, giving me great tips for pursuing digital marketing, and just being someone I could turn to if I had any questions or needed help during my time at App State,” Torres-Trujillo said. .

Student leadership opportunities, including starting a new fraternity on campus, also gave him the opportunity to practice teamwork, collaborate with others, and communicate effectively.

Torres-Trujillo said he eventually wants to build his own team of motivated and passionate digital marketers.

An important lesson he said he learned while at App State is to be resilient and never give up.

“I learned that if you really believe in something and want it to work, then you will do everything in your power to make it happen,” he said. “(My) teachers… they really pushed me to do my best work, and in the long run, it really paid off. The faculty always made sure to motivate and inspire us. “

“I really loved every part of (my time at App State),” he said. “I left with relationships for life, memories I’ll never forget, and the best perspective on life I could have.”

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The marketing industry has undergone a fundamental transformation as consumers and businesses increasingly shift their attention from traditional marketing media to digital media. Today, businesses must connect with customers and other businesses through digital channels, such as websites, ezines, and social media, and adjust their marketing mix to be successful.

The digital marketing concentration combines creativity and business skills.

Q&A with student Kayla Sessoms

May 7, 2021

Kayla Sessoms from App State is graduating from one of App State’s newest degree concentrations: digital marketing.

For 'the gram': App State's Dr. Lubna Nafees studies social media influencers

March 29, 2021

Dr. Lubna Nafees, Assistant Professor in App State’s Department of Marketing and Supply Chain Management, studies how social media influencers shape consumers’ attitudes, perceptions, and buying habits.

About the Marketing and Supply Chain Management Department

At Appalachian State University, students in the Walker College of Business Department of Marketing and Supply Chain Management learn to drive industry initiatives that build customer satisfaction and retention, contribute to company profits, and make connections with suppliers, distributors and the community. Students majoring in marketing can select a concentration in general marketing, digital marketing, or sales. Students majoring in supply chain management (SCM) learn about logistics, operations, strategic sourcing, process improvement strategies, and supply chain technologies, enabling them to compete in the global marketplace and help customers Future employers to reduce costs, improve profits and expand their markets. Learn more at https://marketing.appstate.edu.

About Walker College of Business

Walker College of Business at Appalachian State University offers transformative educational experiences that prepare and inspire students to be ethical, innovative, and engaged business leaders who positively impact our community, both locally and globally. The university places an emphasis on international experiences, sustainable business practices, business programs, and real-world applications with industry. With the enrollment of approximately 3,000 undergraduate students in 10 majors and 175 graduate students in three master’s programs, Walker College is accredited by AACSB International, the world’s leading accreditation body for business schools. Learn more at https://business.appstate.edu.

About Appalachian State University

As the leading public undergraduate institution in the state of North Carolina, Appalachian State University prepares students to lead purposeful lives as global citizens who understand and commit to their responsibilities in creating a sustainable future for all. The Appalachian Experience promotes a spirit of inclusion that brings people together in inspiring ways to acquire and create knowledge, grow holistically, act with passion and determination, and embrace diversity and difference. Located in the Blue Ridge Mountains, Appalachian is one of 17 campuses in the University of North Carolina system. Appalachian enrolls more than 20,000 students, has a low student-teacher ratio, and offers more than 150 undergraduate and graduate degrees.

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