Compulse evolves into marketing technology and managed services

With the release of Compulse 360 ​​software for digital media, Compulse offers purpose-built technology, expert-managed services, and transparent pricing that will enable clients to run large-scale local campaigns.

Driven by the need for better technology to drive omnichannel digital campaigns, Compulse is pleased to announce its evolution into a managed services and marketing technology company, with a unique focus on making digital advertising efficient, profitable and more profitable. for local media companies. and agencies.

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“We pass on inventory costs without excessive margins, transaction fees, arbitrage and other things that erode the true value of the print you are buying.”

The company’s flagship marketing technology solution, Compulse 360, an all-in-one software-as-a-service (SaaS) platform for digital media planning, execution, and analytics. combines planning, compliance, and data on one digital platform, eliminating the need for multiple systems and optimizing workflows so clients can run more campaigns without adding staff, overhead, or complexity. Compulse 360 ​​includes more than 100 integrations with other leading martech vendors, making it a flexible all-in-one platform that can seamlessly integrate into any environment or completely replace existing technology stacks.

In addition to simplifying operations from planning to delivery and reporting, Compulse 360 ​​makes it easy for local businesses and media agencies to benefit from the significantly higher reach, engagement, and returns that come from omnichannel campaigns without the outrageous Inventory costs, high advertising, operating overhead, and erosion of profits have become all too familiar to many agencies and companies that run these types of campaigns.

The platform is the result of more than two years of development by Compulse, a powerful brand created through the merger of Compulse Integrated Marketing, a full-service marketing agency; DataSphere Technologies, a programmatic ad technology company; and ZypTV, a leading programmatic platform for local media buyers. By consolidating the resources of these three organizations into a unified and powerful offering, the company is well positioned to change the way digital media is bought and sold, allowing local companies and media agencies to fully benefit from the greater commitment, reach and profitability of omnichannel marketing campaigns. Additionally, Compulse brings decades of experience in marketing strategy and execution through best-in-class managed consulting services.

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“Compulse 360 ​​is the result of our long-term plan to build a single, unified omnichannel platform for businesses and media agencies. The time is right and the resources are there to finally make omnichannel marketing live up to its potential, ”says Compulse CEO Martin Kristiseter.

Omnichannel campaigns, which use all available digital tactics such as linear, programmatic, social media, and search engine marketing, consistently outperform ad campaigns that use only one or two channels. Research by Aberdeen Strategy and Research Group found that companies that use omnichannel campaigns retain 89% of their customers, compared to 33% of companies that do not.

However, omnichannel campaigns are often expensive and difficult to execute: marketing technology that is not designed for the job, lack of integration, inefficient workflows that force digital marketers to use multiple platforms, and expensive arbitrage. that generates excessive media fees. Compulse 360 ​​will prepare media companies and agencies for success with a significant improvement in margins, with Compulse’s economies of scale leveling the playing field for local media companies and agencies, giving them access to powerful capabilities that otherwise they would be prohibitively expensive.

“We are dedicated to making digital media transactions more meaningful, fair and most importantly reflecting their true value,” says Kristiseter, “We pass on inventory costs without excessive margins, transaction fees, arbitrage and other things that erode the real value of the print you are buying. “

Kristiseter continues: “Local media and agencies have long needed solutions that help them benefit from the increased exposure and revenue from omnichannel campaigns delivered locally. However, there has been a significant lack of the right tools, as well as prohibitive costs in inventory and technology that are not really designed for omnichannel. We have not only raised the bar. We’ve completely removed the barriers, with the right technology and the right solution, to make omnichannel really pay off. “

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