Concora and BLD Marketing Announce Alliance to Enhance the Digital Marketing Ecosystem for Building Materials Manufacturers

Goal: increase business sales through an improved online user experience

ALPHARETTA, GA, UNITED STATES, July 20, 2021 / – Concora, a leader in delivering web experience platforms for manufacturers of commercial construction products; and BLD Marketing, a results-based, full-service strategic marketing agency that prioritizes digital and serves the building materials category exclusively in the United States and Canada, have entered into a strategic alliance to serve better the digital needs of their respective customers.

Named by CIO Review as one of the “Most Promising Building Technology Solution Providers” in 2020, Concora develops and implements a web experience platform designed specifically for Building Materials Manufacturers (BMM) that makes it easy for architects, engineers and Contractors specify and purchase products from a company. Concora’s Commercial Portal is integrated into a BMM website, allowing users to quickly find product information and create presentations for their projects.

“Aligning with BLD Marketing is a natural fit for our web experience platform and our BMM clients. We realize that sometimes the software alone does not help some BMMs achieve their business goals. With BLD’s substantial expertise Marketing in digital marketing services, the value for our clients is multiplied by ten, “said Kip Rapp, CEO of Concora.

“At BLD Marketing, we call it the digital marketing ecosystem because a building materials manufacturer must create and nurture an integrated digital environment for their brand if they are truly looking to grow their business,” added Dave Sladack, president of BLD Marketing. “In a digital marketing ecosystem, a client’s primary asset serves as the hub and is cultivated by earned, owned, and paid media strategies to generate awareness and drive engagement. Concora’s customizable solution fits very well with our overall strategic approach to digital development, and we are excited to show this new offering to our customers. “

For more information about Concora, visit

For more information on BLD Marketing, visit

About Concora
Concora helps construction product manufacturers specify their construction materials for use in commercial construction projects. With Concora’s Digital Experience Platform (DxP), manufacturers can provide a simplified buyer’s journey that meets the stringent requirements of architects, engineers, and commercial contractors (AEC) clients. Learn more about Concora at

About BLD Marketing:
BLD Marketing is a results-focused, digital-focused, full-service strategic marketing company exclusively serving the commercial and residential building materials category. We offer a portfolio of strategic marketing services and implementation capabilities to help our clients build, grow and optimize a healthy digital marketing ecosystem, leading to faster growth rates and higher profitability.

Kip rapp
+1 425-387-8316
[email protected]


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