New Marketing Leader Reflects Progressive Combination of Data Technology, Storytelling, and Strategic Marketing Communications Expertise to Drive Growth
– President and CEO of Data Axle, Michael Iaccarino
DALLAS, TEXAS, UNITED STATES, July 8, 2021 /EINPresswire.com/ – As the industry enters the next era of data-driven marketing, Data Axle has hired seasoned B2B strategic marketing communications leader, Alicia Mickelsen, as your new VP of Marketing. Mickelsen steps on board as the nearly 50-year-old company and longtime leader in audience-centric data solutions continues to elevate its leadership to guide and serve data-driven marketers on their journeys to acquire and retain customers. successfully.
“Given Alicia’s experience and reputation for having an audience-centric vision, deep understanding of the data itself, as well as her ability to tell stories, the Data Axle brand and our teams will be incredibly well served for their combined perspective. and their talents, “said Data Axle President and CEO Michael Iaccarino. “It’s perfectly aligned with having someone at our marketing helm who understands the industry landscape and our leadership in innovation relative to the journey ahead of us, at a deep level. She will ensure that we tell our story of data innovation in the most meaningful way and our clients only benefit from our leadership in the space. “
An integrated mindset
In previous posts for [x+1] and then Rocket Fuel, Inc., Mickelsen forged strong integrated marketing programs that designed international campaigns, from imaginative product launches to high-revenue lead generation programs. Her most recent role prior to joining Data Axle was Marketing Director for influencer marketing platform Linqia. He began his career in public relations designing comprehensive social media and media strategies for technology leaders such as Alcatel-Lucent, Broadcom, and Rackspace. Additionally, she serves as the co-founder of M2M, 500-member bi-coastal Marketers2Marketers, whose mission is to unite women in B2B marketing to deepen their industry expertise, skill sets, and corporate networks.
“Now is an incredible time to join data leader Data Axle and his world-class management team. Given my decade of experience in marketers to marketers, I know their pain points and how to connect and drive interest, as well as find and connect with data-dependent non-profit, technology and political leaders. I look forward to putting a highly creative and strategic integrated approach into practice, building stories of our innovation and data leadership to accelerate company growth. From my perspective, this means working collaboratively across our operating divisions to ensure that the company, and ultimately our customers, continue to be successful, ”said Mickelsen.
About the data axis
Data Axle is a leading provider of real-time data and business intelligence solutions for businesses, small businesses, nonprofits, and politics. The company’s solutions enable clients to acquire and retain customers and enhance their user experiences through proprietary consumer and business data, artificial intelligence / machine learning models, innovative software applications, and expert professional services. Data Axle’s cloud-based platform offers real-time data and data updates through APIs, CRM integrations, SaaS, and managed services. Data Axle has more than 45 years of experience helping organizations exceed their goals. For more information, visit www.data-axle.com.