In 2021, digital marketing is a must for virtually every business. But because this area evolves so quickly, it can be difficult to keep up with best practices.
That’s especially true when it comes to search engine optimization or SEO.
In order for your website to be easily found online, it must be optimized for search engines. But if you’re not careful, you could easily make a mistake with your SEO strategy.
To help you avoid that frustration (and potentially a Google penalty!), We share just a few of the most common mistakes business owners make with their SEO.
If you constantly wonder why you are not making progress in your SEO strategy, you may need to examine your expectations first.
There are several reasons why your strategy may not be working. But it may also be that the strategy is working as it is supposed to.
In the latter scenario, the problem actually lies in your own realistic expectations.
With certain types of digital marketing, such as pay-per-click ads, you may start to see results within a few days.
But SEO is meant to be a long-term strategy. It is not designed to pay off in a day, a week, or even a month.
Although a few changes can help fix some SEO mistakes fairly quickly, you probably won’t start to see true move with your keywords for at least a few months.
In other words, you must stay the course. Don’t be discouraged if you don’t see improvement right away. Keep the faith and remember that this is how SEO is intended to work.
If you let your unrealistic expectations get the better of you, you may be inclined to interrupt your SEO efforts or take action that could undo all your hard work.
While you wait for your SEO strategy to take effect, focus on other aspects of your marketing. SEO works even better when you combine it with other promotional techniques.
As long as you put consistent effort into your SEO and follow Google’s best practices, your efforts will pay off. It just won’t happen overnight.
Optimizing your site with relevant keywords can make it easier for your brand to appear in search results.
But just because a keyword accurately describes your business, products, or services doesn’t necessarily mean that you should target it as part of your strategy.
A keyword that is too broad, for example, may simply be too competitive to give you the results you want. You will face large, established companies with unlimited budgets.
Also, the people searching for those keywords may not even be your target audience. Despite the impressive search volume, that keyword may not be driving more conversions for your business. And that’s really the ultimate goal of SEO – to help your business be more successful!
It may be wiser to target long-tail keywords that align with your location or what your ideal customers are really looking for. Make sure you do extensive keyword research and find out which terms your competitors are targeting (and not!).
It is normal to change the keywords you are targeting on a semi-regular basis. But if you’re just guessing with your keyword optimizations, it’s time to get a real insight into the terms that will result in quality traffic and sales. Otherwise, you risk wasting your time and money with nothing to show for it.
Believe it or not, existing problems with your website can damage its ability to rank in search engine results.
Since Google wants to provide a positive experience for web users, search engines use a number of technical characteristics of the website as ranking signals.
Issues such as slow site speed, confusing navigation, page errors, broken links, poor site security, unexpected design changes, lack of mobile device compatibility, delays in interactivity, and intrusive interstitials they can make it difficult to rank your site, even if you put a lot of effort into on-site optimization.
You will need to troubleshoot any website issues that exist if you want to improve your site’s SERP rankings. It is best to audit the website and assess whether a redesign is necessary.
Ultimately, it won’t matter if you write awesome content and optimize for the right keywords if your website turns customers away. You will need to address any website issues that exist to provide a great visitor experience.
As a business owner, you probably wear multiple hats. You might even think that if you don’t take care of something yourself, you never will.
But that attitude can be dangerous when it comes to SEO. Because trends change so fast and this area of digital marketing is so broad, it’s easy to make a mistake that can hurt your business.
DIY can seem like a good way to save time and money. But this is not a simple home improvement project. It is the future of your brand and your ability to compete.
For something with so much at stake, you really can’t afford to take a do-it-yourself approach. Instead, it is better to work with a white label SEO company You can tagline, execute, and monitor your marketing strategy.
That way you can focus on the business operations that really matter without sacrificing your ability to promote your brand.
While there is nothing wrong with expanding your SEO knowledge, it is best to leave the marketing of your business to the professionals. Choosing the DIY route will almost certainly result in disaster.
Avoid these SEO mistakes for long-term success
Unfortunately, it’s not hard to make an SEO mistake that can derail your marketing efforts. But once you know the most common mistakes to avoid, you can take the appropriate preventive measures. Setting realistic expectations, targeting the right keywords, troubleshooting your website, and working with a professional company can set you up for long-term success.
Author Bio: Jeff Shipman is the Director of Marketing Innovation at Semify, based in Rochester, New York. At Semify, we focus on scaling, we’re based in the USA, and we offer a white label SEO solution that helps digital marketing agencies achieve their dreams through on-time delivery and compliance. SEO. Before moving to western New York, he earned a BA in history and an MBA from St. Bonaventure University. Come on Bonnies! https://www.linkedin.com/in/jeff-shipman-155b7073/