Agents who join one of the industry’s leading trade bodies will be offered exclusive digital marketing packages created by Starberry.
Members of The Guild of Property Professionals will be offered packages that focus on increasing leads, enhancing brand visibility, and designed with scalability in mind to ensure agents get the best ROI as their business grows. deal.
Iain McKenzie, CEO of The Guild of Property Professionals, says: “Digital marketing and online presence are becoming increasingly important in today’s real estate agency. The pandemic has been a catalyst for change in the industry and agents have had to adapt their marketing strategy to grow with the needs of their customers.
“Digital presence is essential, and websites have become the new showcase for real estate agencies and more emphasis has been placed on having a strong digital footprint that helps agents win business in today’s digital market.”
He adds that for more than 20 years, Starberry’s decentralized constellation of talented creative technology gurus have worked closely with clients to create exceptional property brands, KPI-driven digital marketing strategies, and enterprise-level personalized websites with an excellent return on investment.
“Having a company like Starberry within the group means that Guild members have exclusive access to specially created digital marketing packages by an award-winning global digital agency at a preferential price.
“Starberry’s digital marketing services will help members generate leads by using all digital channels, with highly creative campaigns and smart, detailed reports,” says McKenzie.
He notes that there will be three tiers of digital packages available based on agent budget and digital marketing needs.
The starter pack would be for agents who are just getting started with digital marketing and will primarily focus on local SEO, Google paid search, and reporting.
In addition to everything in the Starter Pack, the Growth Pack is a more advanced digital marketing offering for agents looking for accelerated growth. It is designed to deliver a true multi-channel digital marketing campaign, with improved results through leveraging more advanced social media, video marketing, and SEO techniques.
Lastly, the Ultimate package is a comprehensive digital marketing offering for agents with higher aspirations. It’s an enhanced version of the growth pack, where each digital channel is optimized and leveraged to work hard for your business while harnessing the full power of content marketing through the additional use of blogging and email marketing.
McKenzie adds that because each agency has specific needs, there will be digital marketing plugins available, including things like OnPage and technical SEO and organic social media.