‘Digital marketing ready for a quantum leap’

Web IQ Technologies, a Gurgaon-based start-up startup, is helping several companies including BookMyShow, Reliance, and Make My Trip with search engine optimization and Google algorithms. Co-founder Vaibhav Kakkar talks to TOI about how the Covid-19 pandemic has accelerated the demand for such tools. Excerpts:
What is your business model?
Web IQ is in the business of SAAS Marketing Technology products. Our flagship product, RankWatch.com, enables businesses to increase their organic search traffic from Google by providing them with actionable data to improve their rankings and also allowing them to analyze the competition. Web Signals, our latest product complements RankWatch and was created to solve our own challenge of monitoring what people were saying about us and our competitors on different media channels.
As you see SEO And it is digital Does Marketing Bring a Boom for Startups and SMEs During the Pandemic?
In the coming months, companies will rely more on digital marketing to attract the right audience. B2B companies rely primarily on SEO and digital marketing to build their customer base. Digital is likely to be the key to surviving and winning the game, and businesses, including those that perhaps didn’t have a Facebook page before, will need to move on to social marketing, content marketing, SEO, and people-led campaigns. influential.
How to see transformation in the way organizations use SEO and Google algorithms?
The digital marketing industry grew from 47 billion rupees (2015) to 199 billion rupees in 2020 and is now expected to reach around 539 billion rupees by financial year 2024. It’s a huge leap for the industry, whereas there is a demand for digital marketing software tools. along with web analytics, Customer Relationship Management (CRM) and market automation software on the market. Today, the opportunity is huge as more brands and retailers are embracing digital advertising as a means of communicating with their target audience.
What are your expansion plans?
We are ready to grow, we just finished a big product makeover to make it much easier to use. We have also created some amazing features (mini tools) within our product and we are working on disrupting the market.


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