As it appears to play a larger role in the next stage of economic development around the world, Facebook today announced that it is partnering with Coursera on two new professional certification courses, focused on Marketing Analytics. and Software development respectively.
As Facebook explains:
“Based on our Social Media Marketing Certificate, these professional certificates will help students with the transferable and technical skills they need to land a job. Like the Social Media Marketing Professional Certificate, these programs will also be developed self-paced and designed to be completed in 20 weeks, teaching foundational skills through instructor-led, project-based and online learning.
The programs provide another avenue to learn increasingly in-demand skills, straight from Facebook, which is an industry leader in many of the core elements.
In addition to this, Facebook also seeks to provide more capacity for people of diverse origins to access this new training.
“To ensure that diverse students can access our job search program, we offer 100,000 Scholarships for Facebook Certification for Black Students and 3,000 scholarships for agency professionals displaced by COVID-19 worldwide. We are also providing scholarships for certifications to nonprofits serving Latinx, indigenous students, refugees, returning citizens, underserved schools, veteran and military families, and socioeconomically disadvantaged groups around the world. “
Facebook has partnered with more than 70 community organizations to facilitate the implementation of the program, including the Rainbow PUSH Coalition, the Urban League of Detroit and Southeast Michigan, the Thurgood Marshall University Fund and more.
The new courses build on existing Facebook programs that you have developed with Coursera, including your certified course in digital marketing, first launched last September, and its scholarship program for minority communities, through which it has already committed to helping more than 6,000 job seekers through free digital skills training.
Both are part of the company’s broader push to help with the expected shift in skills required in the wake of the pandemic. According to the 2020 World Economic Forum “Future of jobsReport, nearly half of all current employees will need retraining by 2025 due to advancements in technology, with the arrival of COVID-19 accelerating various elements within this, as we move to more remote and digitally connected locations. .
Of course, Facebook will benefit from the same as well, as a greater reliance on digital tools also inevitably means a greater reliance on Facebook products, one way or another. Still, it’s still a good Facebook initiative, providing more ways to acquire key skills in emerging areas that will better position job seekers for growing opportunities.
You can check out the new courses on Facebook’s digital skills center, which will be updated with full course information as it becomes available.