Fintel Connect and the American Bankers Association Announce Official Launch of Digital Transformation On-Demand Series

Fintel Connect and the American Bankers Association Collaborately Launch First On-Demand Series on Digital Transformation in Banking with Insights from 25 Industry Leaders

VANCOUVER, BC, July 7, 2021 / PRNewswire / – Fintel Connect, a leader in performance marketing technology in the financial services space, and the American Bankers Association (ABA), the largest trade association in the U.S. banking industry, today announced the launch of its first digital series. marketing available on demand at

The Basics of Successful Digital Marketing is the first collaborative initiative between ABA and Fintel Connect. ABA offers training programs to support the growth of its member banks of all sizes and statutes. Fintel Connect, an associate member of the organization, provides financial services with performance marketing technology solutions and shares ABA’s mission to create value and drive growth in the banking industry.

In this eight-part series, Fintel Connect brought together 25 financial marketing leaders from various verticals to share their expertise in several critical areas of digital marketing, including strategy, technology, and compliance. On-demand videos are grouped into distinctive tracks, focusing on key pillars of digital marketing for banks.

“Since joining ABA earlier this year as an associate member, Fintel Connect has stepped up our efforts to support bank members on their marketing and digital transformation journeys,” he said. Shelly loftin, Senior Vice President of Retail Banking, Payments and Loans for ABA. “The size and scope of this training series is first for us, and the value it offers to our members is tremendous.”

Founders of Fintel Connect Nicky senyard, CEO and Alana levine, CRO, play a key role in facilitating discussions among the curated group of industry leaders. “There is no better time than now for banks to strengthen their digital offerings,” says Senyard. “Digital marketing is the backbone of profitable customer acquisition and we look forward to working with ABA on our shared mission to accelerate the future of digital banking.”

The Basics of Successful Digital Marketing is available on demand to ABA members, bank officers, marketing managers, and others who are leading the way of digital transformation. Members who complete the full course receive credit toward their ABA Professional Certification. There is a 15% discount available for participants who purchase all three packages.

More details and registration information are available at

About Fintel Connect

Fintel Connect is an award-winning technology company with a mission to create value for brands and consumers in financial services. As the only performance marketing technology solution built specifically for the financial industry, Fintel Connect serves more than 50 North American fintechs, banks, credit unions, and insurtech companies through its tracking and reporting platform. fully scalable, a curated database of targeted publishers and influencers, and built-in AI-powered marketing compliance tools. Fintel Connect is also a proud partner in the Visa Fintech Partner Connect program, committed to helping clients build the next generation of digital banking. To find out how Fintel Connect can achieve scalable growth for your brand, visit

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SOURCE Fintel Connect

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