Fishawack Health Acquires Closer Analytics Driven Digital Marketing Agency

KNUTSFORD, United Kingdom –

As part of its bold growth plans, Fishawack Health announces the acquisition of Closerlook, a digital native healthcare and data analytics agency that specializes in smart omnichannel marketing solutions.

[Image: From left to right: David Ormesher, CEO; Jon Sawyer, President and Chief Operating Officer; Allison Davis, Chief Client Officer; Ryan Mason, Chief Strategy Officer; Dave Reidy, Chief Creative Officer and Steve Tulk. Chief Technology Officer]

June 8, 2021, UK – Fishawack Health, a leading global marketing partner for the life sciences industry, announces the acquisition of Chicago-based Closerlook LLC. Closerlook is a digital native healthcare agency leveraging artificial intelligence (AI) and data analytics to develop omnichannel strategies, creative and digital media solutions for life sciences brands across the entire pre-business and business lifecycle of a medicine.

The award-winning company’s software products and skills in data science, artificial intelligence and advanced analytics provide life sciences brands with real-time insights, providing the ability to develop hyper-targeted and personalized campaigns with precision. to scale. This expertise, combined with Fishawack Health’s broad spectrum of medical communications, business and consulting capabilities, will provide healthcare marketers with unmatched access to an integrated platform that is designed for competitive advantage.

The closest approach to data-driven healthcare marketing is built on its four interlocking capabilities: omnichannel strategy, conceptual content and creativity, digital tactics and media management, and advanced analytics. All of these are reported by Backstage® Intelligence, the company’s proprietary intelligence and data marketplace. The platform uses artificial intelligence and data science to accurately inform and tailor the experiences of healthcare professionals and patients. This personalization ensures that biopharmaceutical companies engage with customers and patients in new and intelligent ways, driving innovation and connecting healthcare professionals and patients with the knowledge they need to improve health outcomes and live better lives.

Oliver Dennis, Co-Founder and CEO of Fishawack Health, said: “Traditionally, the healthcare industry has lagged behind when it comes to harnessing the power of innovative technologies to enhance medical and business communications strategies. The COVID-19 pandemic has highlighted the need for digital communication and the opportunities provided by an omnichannel approach. Life sciences brands need a new generation of partners offering tailored teams that bring with them digital and analytical prowess, a rigorous understanding of science, and the ability to develop impactful strategies and creative solutions.

“Importantly, the closest advanced AI and analytics offering can track and optimize performance, delivering better business outcomes for customers. Through this combination of experience, we can develop highly intelligent solutions that are comprehensive in developing, launching and growing brands and portfolios in a complex and crowded market. “

David Ormesher, CEO of Closest, said: “We are excited about the prospect of joining a global team with the breadth and depth of Fishawack Health. I believe that combining our omnichannel strategy with advanced analytics / artificial intelligence, creative and digital media with Fishawack Health’s global consulting, business communications and medical capabilities will create a unique go-to-market offering for businesses and life sciences brands. health care providers seeking growth.

“We have spent more than six months getting to know the leadership of Fishawack Health and we are excited about the alignment of vision, purpose and culture between our two organizations. Over the past year, nearer has seen the fastest growth in its history and we expect Fishawack Health to overload it further. We look forward to working together to achieve our mission of better health outcomes for patients and greater business outcomes for the biopharmaceutical brands that serve them. “

About Fishawack Health

Fishawack Health is the world’s leading marketing partner for the modern age of life sciences. Established in 2001 and headquartered in the UK, the organization is powered by more than 1,100 packages of strategic, creative and scientific experts spanning the globe. Our goal is to drive change with healthcare professionals and affect the lives of patients.

Our three main operating units, Medical Communications, Consulting and Business, bring together best-in-class capabilities from around the world. We train our clients in global pharmaceuticals, innovative biotechnology and medical devices to navigate the most complex ecosystems as we embark on a faster and more efficient path to develop, launch and grow their brands and portfolios.

Our award-winning and internationally recognized teams collaborate on all operations in the UK (Brighton, Fleet, London, Knutsford, Manchester, Oxford and Sale), Ireland (Dublin), USA (Evansville, Minneapolis, New York, Philadelphia, San Diego, Scottsdale and St. Louis), Greece (Athens) and Singapore.

Visit us at and follow us onTwitterand LinkedIn.


Natasha cowan
Corporate Communications Manager
[email protected]

Louise stone
Corporate Communications Manager
[email protected]

About the closer look

Closerlook is an award-winning digital native marketing agency for the biopharmaceutical industry that focuses on what matters most – better outcomes for patients and greater business outcomes for the brands that serve them. Closerlook has earned a reputation for applying AI-based insights to its omnichannel strategies, conceptual content and creativity, digital media and marketing, and advanced analytics solutions. Established in 1987, with a staff of over 175, the agency is based in Chicago and can be reached by visiting


Liz mitchell
Marketing director
[email protected]

The advisors involved in this transaction included:

KPMG (Manchester and Chicago) acted on behalf of Fishawack Health for financial and tax due diligence; Sheppard Mullin (San Diego) and Allen & Overy (London) provided legal support; and EY provided advice on tax structuring. Houlihan Lokey acted on behalf of Closest for M&A advice. Gould & Ratner provided legal advice and KPMG (Chicago) provided tax advice and accounting support.

SME Magazine

Why Mindset Matters for SMB Digital Marketing

Influencers of digital marketing 2021 | Inbound Marketing Agency