Google Marketing Live Ads and More Digital Marketing News

This week at Marketing O’Clock, presenters Jess Budde, Greg Finn, and Christine “Shep” Zirnheld bring you the news you need to know from Google Marketing Live 2021, without the nonsense no one asked for.

Listen to the episode on your favorite podcast player or watch it on YouTube!

Google Marketing Live

At Google’s annual event, it was announced that image extensions are no longer in beta and are available globally in Google Ads. Additionally, Target ROAS offers are now available for Video Action and Discovery campaigns, and Performance Max campaigns are expanding.

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June 2021 Basic Update

Google announced and released its latest broad core update, the June 2021 Core Update, on June 2. They also announced an upcoming major update that will be released in July.

Microsoft Unified Campaigns

Microsoft Advertising Unified Campaigns will act as a hub for multichannel digital marketing campaigns. Campaigns will be heavily reliant on automation and will run across various networks, including LinkedIn, Twitter, Facebook, and Google.

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Take of the week

With all the fiery tweets about Google Marketing Live, it was hard to pick a winner. But we love Mark Irvine unconditionally for this version of Hot & Cold that made us laugh out loud.

ICYMI

Amalia Fowler is telling her secrets to the perfect PPC audit.

Lightning round

We are answering your burning questions about digital marketing.

  • Who answers questions from marketers about Google Marketing Live?
  • What new local ad formats are coming to Google Ads?
  • When will Gmail campaigns go read-only?
  • Where can you target users similar to your remarketing lists?
  • Why is transparency so important in Google News rankings?
  • How many SEO recommendations are actually implemented?

If you are looking for more information about our program, head over to the Marketing O’Clock site. Make sure to subscribe and join us on Discord!

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Thanks to our sponsor, the US Search Awards! Enter your best work of the year before Early Access ends on June 18.


Featured Image Credit: Samanta Hanson, Cypress North

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