The media investment company is creating more than 90 opportunities for aspiring digital marketers in London and Manchester – part of a broader company investment in apprenticeships.
GroupM, WPP’s media investment group, has partnered with EdTech startup Multiverse to recruit more than 90 trainees for its first ever Digital Academy program allowing participants to specialize in digital search marketing, networking social, programmatic and electronic commerce.
Applications are now open for positions in Manchester and London, and evaluation days will take place in mid-July. All roles are open to people without a university degree.
The Digital Academy launched by GroupM offers best-in-class training, with specialized classes and personalized coaching. During the 15-month program, trainees will master topics ranging from the principles of digital marketing to the basics of coding. Specifically, your first six weeks will focus entirely on training; Bringing you up to speed on how digital works, its specialized areas and practices on specific platforms, including Google and Facebook.
With three of the top five global media agencies and $ 63 billion in annual media spend, GroupM trainees will have the opportunity to work with some of the world’s leading brands at the heart of the media and advertising industry. .
The GroupM Digital Academy will also allow GroupM to continue to deliver critical skills to clients. Digital is a key area for the company, last month it produced its forecast for digital advertising and forecast 33% growth in 2021.
The training will be delivered by a combination of specialists from GroupM, Multiverse, and some of the key digital marketing platforms.
The move shows the commitment of GroupM, the UK’s largest media advertising group, to on-the-job training and skill development for its staff. The company will create more than 100 learning opportunities for diverse entry-level employees over the next 12 months.
It also shows the company’s commitment to diversity. The recruiting process will target undergraduates in Manchester and London, and Multiverse has a history of placing candidates from diverse backgrounds in top positions.
Paul Cooper, GroupM Mediacom North Agency COO: “Digital marketing as a specialty is seeing tremendous growth, especially in the last 16 months, which has created a massive demand for people with these specialized skills. However, people with these skills are rare, at GroupM we want to train the next generation to help us continue to grow. We are passionate about hiring undergraduates and giving people real apprenticeships in an industry that will dominate the next 20 years in terms of media consumption. We want young and diverse talent from each and every one of the origins that reflects the society to which we market our clients’ products. We have a people-first philosophy that runs through everything we do and believe. We are seeking candidates for our Manchester and London Centers of Excellence to help us build our business and career while having fun doing it. You don’t need a degree to be successful in our business, most of our senior staff have passed business learning through on-the-job training, the industry is so fast it’s the best way to learn. “
Multiverse unites talented people with careers and provides world-class training in a wide range of leadership, digital and technology qualifications. Apprentices benefit from one-on-one coaching with an industry expert and are supported by a thriving community with events, socials, mentoring and leadership programs designed to get through the best of the college experience.
Multiverse founder and CEO Euan Blair said: “Recruiting talented digital marketers is essential for advertising and media agencies around the world, and apprenticeships are becoming the best way to find and develop that talent. The expansion of the GroupM apprenticeship program will create career-defining opportunities for talented individuals from a wide range of backgrounds.
“Apprenticeships offer a unique and exciting way for large companies to invest in their workforce and develop future leaders. Learning skills are taught, tested and learned through immediate application in the workplace, making them a very effective way to equip people with the skills they need to be successful. “
GroupM’s investment in its new digital marketing academy is made through the Apprenticeship Levy.