Healthy Family Project, PFK, Appoints New Director of Digital Marketing

SPW Staff

Tracy Shaw has been named the new digital marketing manager at Healthy Family Project, the general service marketing organization that includes Produce For Kids, and will oversee content strategy, website SEO, as well as digital partnerships and marketing. via email.

Tracy shaw

With over 15 years of experience in digital marketing, Shaw brings a wealth of knowledge on health-conscious food brand partnerships, content development, and promotion from her experience as the author of

Tracy has served as an influential partner with the Healthy Family Project for seven years through her Food Wine And Sunshine website, becoming familiar with the brand and mission through advocacy and developing inspirational recipes for the cause marketing campaign at the Publix store, as well as for Healthy Family Project’s Power. Their Lunchbox and Mission for Nutrition programs.

“Over the past seven years, we have been continually impressed by Tracy’s passion for the mission, partners, and the Healthy Family Project’s overall dedication to educating consumers in the farm-to-fork process,” said Trish James, Vice President of Healthy Family Project. “His vast knowledge in the digital space will undoubtedly offer a world of value for the Healthy Family Project, as well as for our brand partners.”

Shaw is in the process of completing her nutrition certification from eCornell and serves as an ambassador for Feeding Tampa Bay, a Feeding America® food bank. He began his career in sales and management with Robert Half International, but eventually changed course and found a passion for helping families eat healthy on a budget through talks and the development of his first website, which he over the years it became FoodWineSunshine. com.

Healthy Family Project believes in creating a healthier generation. As a cause marketing organization, the Healthy Family Project creates programs, like Produce for Kids, that provide easy, fun and inspiring healthy recipes and ideas. Since its inception in 2002 by Shuman Farms, the Healthy Family Project has raised more than $ 7 million to benefit children and families. To learn more about the Healthy Family Project and healthy eating, visit

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