How a business owner used digital marketing to boost his business

Having started Beautique by Lauren in Beckenham, Bromley, in September 2018, the 32-year-old was concerned about the impact multiple blocks would have on her customer base.

Like thousands of beauty business owners across the country, Lauren Arthur was devastated when she had to close her salon door due to the pandemic.

Having started Beautique by Lauren in Beckenham, Bromley, in September 2018, the 32-year-old was concerned about the impact multiple blocks would have on her customer base.

Lauren, who offers facials, manicures, waxing, tanning and massages, had spent years working as a beauty therapist, building a loyal clientele before opening her own salon.

Then when the coronavirus first hit in March 2020, Lauren and all the other entrepreneurs wondered if their business would survive.

“When the first confinement happened, we were all very scared. So, like thousands of people, I probably closed my doors before I needed to, because there were so many people at risk, “he said.

Fortunately I was able to re-open in the summer and I am very lucky that everyone who felt comfortable enough returned. Business was good, but not great.

Then when we had to close for what would have been the Christmas rush, it was very difficult. I did not reopen until April 12 and that blocking was very difficult.


Ad Manager: The results!

Price: £ 2,999.95

Ad impressions (how many times the ads were viewed): 789,460 in less than a week

Clicks: 423

Great brand awareness

‘After such a horrible time, it has given me a fresh start and something to get excited about’

After that, there was an initial rush of customers, but then it was calmer, people were used to leaving things for longer and didn’t go out as much.

“There is no reason why I can’t go back to the way I was, but it will take time.”

With small businesses like Lauren’s in mind, MailMetroMedia has launched a new advertising platform called Ad Manager, to help SMEs grow back.

The innovative service puts control firmly on the business owner and means that people can advertise their brand to large MailOnline, Metro and iNews audiences, without a high price tag.

In addition to being able to target more people in your area than local titles, you can also target customers by zip code, interests, and life stage.

In addition, the campaign is very easy to set up and can be published in just 24 hours.

Lauren was one of the first companies to test the new Ad Manager platform, increasing brand awareness as well as visits to her Beautique By Lauren Facebook page. [https://www.facebook.com/beautiquebylauren/].

She said she is delighted with the results.

Lauren says: 'For me, it was about brand awareness, to get more people to get to know me.  It has been something very exciting for me to do for my business. '

Lauren says: ‘For me, it was about brand awareness, to get more people to get to know me. It has been a very exciting thing for me to do for my business. ‘

“I never would have thought that I could advertise on a platform as huge as MailOnline, and I usually don’t push myself out of my comfort zone,” he said.

But everything about Ad Manager, from the platform to the team I was working with, has been amazing. I’m not that technical, and when I needed help, I was there every step of the way.

“ For me, it was about brand awareness, so that more people would get to know me. It has been something very exciting for me to do for my business.

‘I couldn’t be more grateful to everyone involved. The campaign has not only helped my business, it has also given me a confidence boost. I was very nervous at first, but I didn’t have to be, the team was so lovely.

‘It was a dream. It took the stress out of marketing and was very easy to do. After such a horrible time, it has given me a fresh start and something to get excited about – now I have a spring in my step! ‘

HOW AD MANAGER WORKS

MailMetroMedia’s new Ad Manager advertising platform is ideal for SMBs who want to reach a large but targeted audience of thousands of potential customers.

The system is easy to use, it only takes a few minutes to set up, and it could be live the next day.

Ad Manager enables small businesses to reach more adults in all UK regions than ever before, with hyperlocal advertising for relevant and wealthy customers.

Not only can you advertise to more people in your area than your local titles can reach, but you can also target customers by zip code, interests, and life stage, ensuring that you reach as many of our 25 million consumers as want.

There are no hidden fees and you can control everything from budget to target and audience to creative design.

That is how:

To give YOUR small business a boost, visit MailMetroMedia's Ads Manager today.

To give YOUR small business a boost, visit MailMetroMedia’s Ads Manager today.

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