How digital marketing agencies help businesses get noticed

Financial Express - Business News, Stock Market News

The digital marketing agency will improve the ROI of a company and save expenses and resources in hiring an internal team.

By Sahil Chopra

We are all familiar with how the famous adage goes, ‘what comes into people’s eyes is what sells’. A digital marketing agency starts helping your business by catching those eyes. The world of advertising is changing rapidly with innovations at hand: From magazine ads to radio jingles, 65% of the total revenue generated by advertising comes from mobile devices.

The digital age is led by street consumers who know exactly what they want and companies that listen to the needs of their consumers. The growing understanding between companies and their consumers is shaping the market landscape. Today, we moved a finger and our purchases arrive at our door in no time, thanks to the fact that companies recognize the need to digitize processes. The first step in establishing your business is likely to be incorporating a digital marketing agency. Digital marketing agencies help you position your business in the relevant market, boosting the ROI of your marketing campaigns and saving resources. In the rat race to get noticed, word of mouth is not enough, and a business needs to build an online presence and great souvenir value.

Building a business is not an easy task and can take all your time, and this is when hiring an agency proves to be one of the best decisions you have made for your business. As your digital marketing agency works to improve your brand image, you will have time to maximize your efforts to run the business, connect with potential people, work on new goals, and generate new business opportunities. Given the age when a brand’s online reputation is everything, hiring a digital marketing agency has become of the utmost importance. Incorrect word of mouth could sink your business and send all your efforts down the drain. Ensuring your brand has a consistent, professional tone of voice is the key to a growing business.

To answer how a digital marketing agency could help your business stand out, it is imperative to understand what a digital marketing agency offers.

The best place for your consumers to meet your business is probably the Google search results page. However, climbing to the top is not a piece of cake. Around 72% of people search for answers on Google and therefore your business must use SEO to reach the right audience. If a consumer can find your business with a relevant search, half of their work is done.

Digital marketing can help you go deeper into search engine optimization for your business by structuring your website based on Google’s standards and making it easier for the search engine to rank your website based on the quality of the content. Furthermore, SEO also emphasizes creating an attractive design for your website to attract more people.

A digital marketing agency is responsible for curating an SEO campaign that not only helps you find your target audience, but also moves down your funnel.

Marketing collaterals play an essential role in communicating on behalf of your organization. The way you post things on the internet, be it an infographic or a social post, a certain amount of visual appeal can grab an audience’s attention and take your business to new heights. Hiring a digital marketing agency provides you with high-quality, well-researched digital assets that are more likely to be shared by your audience and your business will gain both reach and engagement.

Having a dedicated content and design team at your disposal gives you an edge over your competitors. The design and content team works together to create all your marketing assets, including a website for your business. Since a person finds your business on a Google search results page, the first interaction between you and your customer is through the website. If your website is visually appealing and offers clear messages about your business, you can easily win a customer.

People have moved from television to online media platforms like YouTube. Today, the rise of OTT platforms is continually changing the media landscape. Netflix, Amazon Prime, and more have taken the world by storm. Video streaming often increases click-through rate by 200-300% and conversions by 80%. Videos help you get your organization’s message across to your target audience, as people retain more than 65% of information through video. Video ads have become mainstream and allow targeting based on demographics, location, interests, and more.

A digital marketing agency offers you multiple video production options. Your business can take advantage of personalized text ads, retargeting video ads on platforms like Facebook, YouTube. With more and more digital media encompassing short-form video content, digital marketing agencies can also help you create innovative short-form videos for stories and reels to attract more eyes.

The way your consumers shop has changed. Almost 50% of searches made on a mobile device are converted. There are different strategies at play when a digital marketing agency runs a successful mobile marketing campaign for you. Since most of your audience spends most of their time on mobile devices, the primary focus of mobile marketing remains YouTube ads, app installs, and in-game / app advertising.

Knowing how much traffic your digital assets are driving to your website or landing page is essential. A digital marketing agency can seamlessly integrate UTM parameters to their videos and digital assets to track their reach in Google Analytics. A digital marketing agency provides you with a detailed report on the sources of the users on your website.

Digital marketing could make the difference between you and your goals. Incorporating an agency will improve your ROI and save expenses and resources in hiring an internal team.

The author is the founder and CEO of iCubesWire. The opinions expressed are personal.

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