How Digital Marketing Can Give Small Businesses An Extra Edge

The COVID-19 pandemic has left an inevitable wound on our global economy. Every year, companies have more competition and more challenges. In 2020 alone, 4.35 million applications were submitted for startups in the US The numbers have grown 74% in the last ten years.

It’s more important than ever to keep up with digital trends. Today, consumers connect with businesses through social media platforms and online stores. This means that whenever technology advances, we should probably walk in the same direction. Business VoIP is great, but purely digital systems occasionally fail. Faxing is still important in Japan.

Digital marketing allows small business owners to fight the industry giants alike. It helps companies keep up with digital trends and attract a wider audience, while ensuring customer loyalty. Since more than 70% of buyers prefer to learn about a product through online content rather than traditional advertising, an online presence has become a necessity.

what is the digital marketing?

Digital marketing refers to the marketing strategies that are carried out online. It includes techniques like SEO, social media marketing, or email marketing. By focusing on these areas, you can increase traffic and improve your site ranking.

Another technique used in digital marketing is SaaS content marketing. This strategy focuses on delivering useful content to customers. By becoming a respected institution in its field, companies can secure loyal customers and earn stable income.

Brand identity

The biggest challenge for a small business is earning people’s trust. Along with thousands of competitors, there has to be something that convinces customers to choose you. A professional online strategy can help you develop brand personality through website and social media content, while making you look fabulous.


Only 64% of small businesses have a website. So if you decide to create one, you are already ahead of the game. One of the potentials of digital marketing is that it can help you show your values ​​and identity through a well-defined brand image. You can also attract new customers through a professional social media presence.

Let’s say your website appeals to a primarily female market or a post-binary demographic. “Women Who Changed the World” is an example of a strong blog post title that has crossover appeal and is relevant to your target market.

The appearance of your website can also be shaped to appeal to your target audience. When you find out who exactly your audience is, you can align your content, layout, and tone of voice with their values ​​and needs. This can help you strengthen your reputation and create opportunities for growth.

Smarter and cheaper investment

The number of Internet users has grown to more than 3.6 billion users. This is more than half of the world’s population. Being online shouldn’t be a topic of debate for startups. Rejecting this option means losing the opportunity to reach a massive global audience.

Now we can use minimal resources to reach billions of users. A digital marketing campaign requires a much smaller budget than a physical campaign, simply from a human resources perspective. You might also consider a startup stack; a package that offers the next generation of entrepreneurs resources to develop their business.

Another option is to create accounts on social networks. This will provide you with a platform for relevant content and important information about your services. A blog can also be a great option, as 60% of consumers are inspired to search for a product after reading about it.

Interaction with the client

The average adult spends 5.9 hours using digital media every day. Society approaches a digitized world on a daily basis. Even the way we keep in touch with friends or go shopping is changing dramatically. This also means that companies must adapt the way they communicate with their customers.


One of the benefits of digital marketing is that customer-company communication can be closer and more personalized. The Internet offers almost endless tools for consumers to interact with businesses. Engagement can be very win-win for both parties and can increase conversions.

Businesses can use interactivity to improve their user experience and gain loyal and trusted customers. If operators meet people’s needs, it will foster growth and reduce churn.

Ease of measurement

Another benefit of digital marketing is how easy it is to track traffic and monitor consumer behavior.

Tools like Google Analytics help you see statistics as simple as click through volume and bounce rate. It’s a useful way to discover the areas you need to address to improve your site’s visibility.

By measuring traffic and e-flow factors, you can prioritize SEO and attract people to your website. Small businesses now have a ton of online tools to monitor activity and increase conversion rates, all with geographic data related to visitor location and more.

You can also learn a lot about your target audience by implementing newsletter subscriptions and deal programs. This provides you with your customer’s contact details so that you can secure a relationship with them and receive feedback on their user experience.

Income targets

Unlike brick-and-mortar stores, online businesses are not limited to just local customers. In 2020, more than two billion people bought products online and e-commerce sales exceeded $ 4.2 trillion globally.

If you want to achieve your income goals, a digital marketing strategy can be your ideal solution. Choose the right digital channel for your business and start building your online presence. You can multiply your traffic and increase your productivity.


To reduce the bounce rate, it is important to test your website to its absolute limits. Checking for faults and errors is crucial to ensure a fast experience for our potential customers. Collaborative testing can be a great alternative for smaller companies with a limited team. Don’t forget to keep images under 150 kb, as this also affects page load time, especially on mobile devices.


Digital marketing allows companies to have a more open and honest relationship with customers. Business owners can create a space for feedback, creating a community-like environment. You can bring a sense of intimacy by including photos of your customers on social media or by sharing your posts and comments.

Although, this can also be a double-edged sword. Having beneficial comments on your posts mostly depends on the experience you offer to your customers. But if used well, constructive criticism can help your company strive for the best results.

Open the door to the online world

Online marketing is a powerful strategy that can help your small business grow. Global trends are leading us to a more digital business model. It’s important to keep up to date with the latest updates to make sure no one is stopping you from being successful. Don’t lose sight of the prize, the rest is easy.

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Jenny May, a pioneer in cross-border advertising and brands, wins multiple awards for her ongoing effort to help SMEs survive and expand despite the pandemic