IMS Digital Ventures launches Acuity

HONG KONG – (BUSINESS WIRE) –IMS Digital Ventures, the business creation arm of Integrated Management Systems, one of Asia’s leading digital transformation agencies, launches Acuity – an end-to-end e-commerce platform that delivers revolutionary growth for Direct-to-Consumer ( DTC). ) brands. Acuity, an all-in-one solution, is the partner of choice for ambitious brands that recognize world-class technology, data intelligence and impactful digital marketing as defining pillars for achieving scale.

Disruptors and startups are often hampered by the significant limitations of existing third-party ecommerce solution providers. Rather than driving growth, the technology tools that many of these brands use when trying to penetrate new markets are either too limited or cumbersome and complicated, and often dazzlingly priced. Acuity eradicates these difficulties by combining its next-generation e-commerce platform with a strong portfolio of support services, providing small and midsize brands with the means to compete against established market leaders through agile growth globally and at scale.

“We realized that most young brands do not compete on the same playing field as their larger, more established rivals when it comes to e-commerce capabilities. We have decided to give them a fair chance by investing in Acuity,“explains Anastasios Papadopoulos, CEO of Integrated Management Systems (IMS) and IMS Digital Ventures.

Cutting-edge technology and world-class innovation come together on a revolutionary platform

Acuity benefits from the cutting-edge technology and world-class innovation that characterizes the $ 250 million portfolio of companies in IMS and IMS Digital Ventures. Acuity’s revolutionary proprietary digital framework comprised three pillars that separate e-commerce operations from digital marketing and data, creating a fully integrated ecosystem. Drawing on extensive experience in branding and a cutting edge technology stack, the result is a seamless transition between contact points for consumers; Streamline the journey to purchase through automation so brands can focus on strategic market initiatives.

Acuity’s three-pillar approach radically changes the stakes for small and midsize businesses that are aggressively seeking to capture market share from established industry leaders.

Acuity Ecommerce provides brands with a revolutionary and scalable platform that enables full customization and third-party integration to enhance the shopping experience. Thanks to predictive intelligence and built-in machine learning, brands can tailor each customer’s visit to their online store by offering personalized search results, product recommendations, and other experiences. Backed by a dynamic team of ecommerce specialists, brands are also relieved of the pressure of recruiting and training in-house talent, while feeling confident that their online value proposition to customers is compelling and effective for accelerate global sales.

Acuity Marketing takes a customer-centric, omnichannel approach to reach target audiences, drive brand equity, and achieve high conversions. A dedicated team of experienced marketers helps brands create engaging content and uses innovative data-driven activities to connect 1: 1 with customers across all online channels.

Acuity Data powers all ongoing business activities by generating valuable information to facilitate smarter and more reliable decision making. A team of seasoned analysts is equipped with best-in-class tools for intuitive data visualization and incisive, personalized reporting to better understand audience behaviors and brand sentiment for competitive advantage.

In addition to the all-inclusive services that differentiate Acuity from other agencies, the company’s shared success model and focus on results ensure the same passion for client success.

Acuity creates new opportunities for brands to take their DTC business to the next level.

About Acuity

More than just an e-commerce platform, Acuity offers everything a brand needs to take its Direct-to-Consumer strategy to the next level. The Acuity ecosystem consists of world-class e-commerce technology, curated digital marketing, and in-depth data analysis; a complete set of solutions that facilitate online sales on a global scale.

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About IMS Digital Ventures (IMS DV)

IMS Digital Ventures is the business creation arm of IMS, Hong Kong’s leading digital transformation agency with more than 300 employees in Hong Kong, Guangzhou, Shanghai and Singapore. At IMS Digital Ventures, we build revolutionary new ventures with Asia’s most influential corporations and disruptive entrepreneurs.

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