A lasting benefit of the pandemic is the way it has made digital communication more common when interacting with customers. Our buyers and sellers no longer see it as an accessory to the transaction process, but instead expect it as part of the way we do business. But instead of resting easy with what we already do, now is the time to bring more digital tools to our wheelhouse.
Agents used to worry that customers would be too overwhelmed if we gave them too much information at one time. But the past year has brought an increase in online interactions and raised the threshold of what clients are used to receiving in digital formats, not just from real estate agents, but from professionals in most of the other industries we deal with. they interact. That means we should take the opportunity to add more than photos, video tours, and a description of the home when interacting with serious buyers or their agents.
At DocuWalk, we built our platform to make it easy to include everything from a property inspection to a home inspection report, all in one package. This approach, which is to provide more information, increases the opportunities for lines of communication as there is more space to highlight the specific characteristics that interest the buyer.
For example, I recently worked with a buyer who wanted a house where the neighbors couldn’t build right against the property line. By including a survey in the initial marketing package, I was able to show them how the floodplain prevented neighbors from doing that. This created a way to continue the conversation with the buyer about why the house would be a good fit for them, rather than quickly scrapping the property as other houses in the neighborhood were built where possible. .
As for sales, I was recently able to sign a listing agreement with the sellers of a luxury property showing them the extensive marketing package I gathered with background information on the workmanship of the renovations they had completed. This appealed to his pride of ownership and demonstrated that he was committed to finding buyers who would treat the property with the care and attention it deserved.
Digital marketing and communication have become the norm thanks to the pandemic, but instead of sitting back and being happy with the tools we already use, we need to find more ways to show our value to customers. By expanding our digital marketing, we create more possibilities to get your attention, as well as more opportunities to satisfy your specific wants and needs. Given the new digital normal, we don’t have to worry about digital overload.
Allen Alishahi is president of ShelterZoom, the technology company behind DocuWalk. For more information please visit www.docuwalk.com.