NEW YORK, July 21, 2021 (GLOBE NEWSWIRE) – Logiq, Inc. (NEO: LGIQ) (OTCQX: LGIQ), a global provider of award-winning e-commerce and fintech solutions, has expanded its Logiq digital marketing™ (LDM) to include direct access to purchasing media from web, mobile and connected (CTV) and audio media providers in the Asia Pacific (APAC) region.
By expanding its presence to the localized inventory offered in APAC, LDM provides affordable and easy-to-manage access to these international consumers at the fingertips of the small and medium-sized agencies and brands that sell in these markets.
The offering also optimizes the delivery of an ad to an APAC consumer so that it can occur in 50 milliseconds (or 5/100 of a second), even if the campaign is managed by an agency or brand in the middle of the world. Market research shows that it only takes about 50 milliseconds for users to form an opinion about the company based on the visual appeal of a product’s web page. Therefore, first impressions are important and that is why delivery time is so critical.
“Our expanded reach to APAC with optimized delivery time is another important added value for our LDM customers and reflects our continued efforts to further expand our global network,” said LDM Division President Manny Puentes. “Small and medium-sized agencies and brands located anywhere in the world can now have access to local media buying at APAC, and it really levels the playing field for companies that don’t have the budget or scale to do business in the world. Foreign”.
To compete with larger brands and agencies, it has traditionally required large investments in advertising and support resources. Now, with LDM, agencies and brands have a partner who can deliver the benefits of business scope and scale without the associated costs and commitments. Now they can reach the same consumers as their larger competitors, but at a fraction of the cost.
Logiq’s expansion of its digital marketing services in APAC also aligns with the growing trend of US companies looking to expand their presence internationally as a way to increase their market share and increase revenue. They want to take advantage of fast-growing emerging markets, but realize that doing it digitally will be the most profitable way. According to Euromonitor International, e-commerce sales in emerging Asia Pacific markets are expected to nearly double by 2025, reaching $ 2 trillion.
According to Asia Media Partners, Asia Pacific net ad spending totaled $ 188 billion in 2020. Digital was the largest medium, contributing 59% of ad spending, followed by television with 23%. APAC’s ad spending is expected to grow at a compound annual growth rate of 5.4% to reach $ 245 billion in 2025.
More and more agencies are signing up for LDM since its launch in April, and they have been increasing media buying programs for the brands they represent. LDM enables these agencies, as well as internal marketing teams, to strategize and execute more powerful and profitable e-commerce marketing campaigns. By making the platform available through an easy-to-use dashboard, LDM also enables any small and medium business to compete more effectively against competitors of any size.
To learn more about how LDM can help your business grow, contact us here.
Logiq, Inc. is a leading US-based global provider of e-commerce and fintech business enablement solutions. Your DataLogiq business provides a comprehensive data-driven e-commerce marketing solution. Its LogiqX ™ data engine powered by artificial intelligence provides valuable consumer insights that improve ROI on online marketing spend. The company’s Fixel technology offers simplified online marketing with critical privacy features.
In your AppLogiq business, Logiq’s platform as a service, branded CreateAPP ™, enables small and medium-sized businesses around the world to easily create and deploy a native mobile application for their business without technical knowledge or experience. CreateAPP ™ enables companies to reach more customers, increase sales, manage logistics, and promote their products and services in an easy, affordable, and highly efficient way. CreateAPP ™ is offered in 14 languages in 10 countries and three continents, including some of the fastest growing emerging markets in Southeast Asia. The company’s PayLogiq, branded AtozPay ™ in Indonesia, offers mobile payments, and GoLogiq, branded AtozGo ™ in Indonesia, offers hyper-local food delivery services. Connect with Logiq: Website | LinkedIn | Twitter| Facebook.
Important Precautions Regarding Forward-Looking Statements
This press release contains certain forward-looking statements and information, as defined within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Stock Exchange Act of 1934, and is subject to the Safe Harbor created for those sections. This press release also contains forward-looking statements and forward-looking information within the meaning of Canadian securities law that relates to Logiq’s current expectations and opinions about future events. Any statement that expresses, or involves discussions about, expectations, beliefs, plans, goals, assumptions, or future events or performance is expected (often, but not always, by using words or phrases such as “will likely turn out”, “a” , “expects”, “will continue”, “anticipates”, “anticipates”, “believes”, “estimates”, “intends”, “plans”, “forecast”, “projection”, “strategy”, “objective” and “Outlook”) are not historical facts and may be forward-looking statements and may involve estimates, assumptions and uncertainties that could cause actual results or results to differ materially from those expressed in such forward-looking statements. There can be no guarantee that these expectations will turn out to be correct and the forward-looking statements included in this press release should not be unduly relied upon.
These statements speak only as of the date of this press release. Forward-looking statements are based on a number of assumptions and are subject to a number of risks and uncertainties, many of which are beyond Logiq’s control, which could cause actual results and events to differ materially from those disclosed. or imply in such forward-looking statements. In particular and without limitation, this press release contains forward-looking statements about our products and services, the continued use and / or demand for our products and services, expectations regarding our income, and the income-generating potential of our products. and services, our associations. and strategic alliances, the performance metrics of our products including, but not limited to, the delivery time of ads to APAC consumers, the impact of global pandemics (including COVID-19) on the demand for our products and services , industry trends, overall market growth rates, our growth strategies, the continued growth of the markets we target for our products and solutions, our business plans and strategies, our competitive position in our industry, and other risks described in the Company’s previous press releases and in its Securities and Exchange Commission (SEC) filings, including its Annual Report on Form 10-K and any subsequent public filings, and Reports made in accordance with U.S. law. Canadian securities that are available at www.sedar.com, including under the heading “Risk Factors” in the Canadian Prospectus of the company.
Logiq does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law. New factors emerge from time to time, and Logiq cannot predict all of them, or assess the impact of each of those factors or the extent to which any one factor, or combination of factors, may cause the results to differ materially from those listed. contained in any forward-looking statement. Any forward-looking statements contained in this press release are expressly qualified in their entirety by this cautionary statement.
Brent Suen, President
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