NEW YORK, June 24, 2021 (GLOBE NEWSWIRE) – Logiq, Inc. (NEO: LGIQ) (OTCQX: LGIQ), a global provider of award-winning e-commerce and fintech solutions, has launched a new digital marketing channel of audio on your Logiq Digital Marketing ™ (LDM) platform.
Now, in addition to web, mobile and connected TV, digital marketing brands and agencies can now use LDM to add audio-based advertising to their general multi-channel e-commerce marketing campaigns, such as digital radio and podcasts.
The rapid increase in consumer engagement in audio media has made audio a premier marketing channel. Audio enables advertisers to reach audiences that are hands-free and on the go, whether it’s exercising or commuting or just working around the house.
These many benefits are driving a growing demand for digital audio advertising. According to eMarketer, Podcast advertising in the US alone will exceed $ 1 billion this year and then double to $ 2 billion in 2023. On Carat’s Media Trends in 2021 postponement, audio was cited as one of the hottest media trends this year.
With this release, LDM customers will benefit from:
Advertising access through premium audio media providers, including Spotify, Soundcloud, and TuneIn.
Bulk upload your audio ads to reduce campaign setup time and costs.
Run with common ad formats .mp3 or .ogg in durations of 15 or 30 seconds.
LDM Compliance with the Internet Advertising Office VAST (video ad supported template) for tracking clicks, ad duration, and audio bitrate adjustment. (The IAB VAST committee represents 180 member companies that have agreed interoperability standards for this digital media channel.)
LDM was specifically designed for internal marketing teams and agencies. LDM is based on proprietary Logiq technology acquired in March of this year. The technology was quickly integrated into Logiq’s operations and made available to new customers to launch their e-commerce marketing campaigns.
More than 10 agencies are already contracted with LDM and are increasing their media buying programs for the many brands they represent. LDM enables these agencies, as well as internal marketing teams, to strategize and execute more powerful and profitable e-commerce marketing campaigns. By making this platform available through an easy-to-use dashboard, LDM also enables small and medium-sized businesses (SMBs) to compete more effectively against competitors of any size.
“Logiq Digital Marketing is an incredibly powerful platform and we are very excited to partner with Logiq,” said Jeromy Sonne, Decibel CEO and Co-Founder. “They have built a strong stack of technology and provide truly world-class support.”
“Audio is a critical marketing channel for the brands we serve and we are excited to be a part of this launch,” added Sonne. “By using LDM, we have an unprecedented level of knowledge and transparency that will allow us to take actionable steps to deliver the best possible results for our clients at Decibel. We look forward to taking our partnership with Logiq to the next level. “
LDM Division President Manny Puentes commented: “Our digital marketing platform was designed to easily add and further enhance new marketing channels such as audio as demand for such channels develops. This enables our digital marketing partners to be agile and responsive, creating campaigns that deliver unmatched value and powerful results. We believe that these many benefits, and more, make our LDM offering unique compared to other ecommerce marketing platforms. “
Send your inquiry here today to learn more about LDM or receive a free demo.
Logiq Inc. is a leading US-based global provider of e-commerce and fintech business enablement solutions. Your DataLogiq business provides a comprehensive data-driven e-commerce marketing solution. Its LogiqX ™ data engine powered by artificial intelligence provides valuable consumer insights that improve ROI on online marketing spend. The company’s Fixel technology offers simplified online marketing with critical privacy features.
In your AppLogiq business, Logiq’s Platform as a Service, branded CreateAPP, enables small and medium-sized businesses around the world to easily create and deploy a native mobile application for their business without technical knowledge or experience. CreateAPP enables companies to reach more customers, increase sales, manage logistics, and promote their products and services in an easy, affordable, and highly efficient way. CreateAPP is offered in 14 languages in 10 countries and three continents, including some of the fastest growing emerging markets in Southeast Asia. The company’s PayLogiq offers mobile payments and GoLogiq offers hyper-local food delivery services. Connect with Logiq: Website | LinkedIn | Twitter | Facebook.
Important Precautions Regarding Forward-Looking Statements
This press release contains certain forward-looking statements and information, as defined within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Stock Exchange Act of 1934, and is subject to the Safe Harbor created for those sections. This press release also contains forward-looking statements and forward-looking information within the meaning of Canadian securities law that relates to Logiq’s current expectations and opinions about future events. Any statement that expresses, or involves discussions about, expectations, beliefs, plans, goals, assumptions, or future events or performance is expected (often, but not always, by using words or phrases such as “will likely turn out”, “a” , “expects”, “will continue”, “anticipates”, “anticipates”, “believes”, “estimates”, “intends”, “plans”, “forecast”, “projection”, “strategy”, “objective” and “Outlook”) are not historical facts and may be forward-looking statements and may involve estimates, assumptions and uncertainties that could cause actual results or results to differ materially from those expressed in such forward-looking statements. There can be no guarantee that these expectations are found to be correct and the forward-looking statements included in this press release should not be unduly relied upon.
These statements refer only to the date of this press release. Forward-looking statements are based on a number of assumptions and are subject to a number of risks and uncertainties, many of which are beyond Logiq’s control, which could cause actual results and events to differ materially from those disclosed. or imply in such forward-looking statements. In particular and without limitation, this press release contains forward-looking statements about our products and services, the integration of our products and services into digital audio marketing channels, including LDM, the continued use and / or demand for our products, and services, expectations. regarding our revenues and the revenue generating potential of our products and services, the impact of global pandemics (including COVID-19) on the demand for our products and services, industry trends, overall growth rates market performance, our growth strategies, the continued growth of the markets that our products and solutions target, our business plans and strategies, our competitive position in our industry, and other risks described in the Company’s previous press releases, and in your filings with the Securities and Exchange Commission (SEC), including your Annual Report on Form 10-K and any subsequent public filings and filings made pursuant to Canadian securities law that are available at www.sedar.com, including under the heading “Risk Factors” in the Company’s Canadian Prospectus.
Logiq assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law. New factors emerge from time to time, and Logiq cannot predict all of them, or evaluate the impact of each of those factors or the extent to which any one factor, or combination of factors, may cause the results to differ materially from those listed. contained in any forward-looking statement. Any forward-looking statements contained in this press release are expressly qualified in their entirety by this cautionary statement.
Brent Suen, President
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