SAN FRANCISCO, July 22, 2021 / PRNewswire / – Marin Software, a leading provider of performance-driven digital marketing software for agencies and advertisers, announced today that it has released three new customer case studies highlighting the benefits of using MarinOne across multiple marketing channels. .
Digital marketers look for the best return on their marketing investment and advanced offerings at the heart of delivering results. The MarinOne bidding algorithm can be used across all channels, including the latest additions like Instacart, LinkedIn, and Apple Search Ads.
“MarinOne enables brands to connect more effectively with customers,” he said. Chris lien, President and CEO of Marin. “As large platforms become increasingly isolated, advertisers can no longer rely solely on publisher tools. They need a platform like MarinOne to help integrate their efforts for the best results.”
Paddy Power Betfair, one of the most popular betting brands in the UK and Ireland, was looking to improve the efficiency of its Apple Search Ads campaigns and reduce the time they spent each week manually bidding.
“We tested MarinOne Bidding on Apple Search Ads and our CPAs dropped 30%.” Anthony Elders, head of search for Paddy Power Betfair, highlighted. “Our CPCs became more manageable and we were able to free up budget to reinvest in additional growth opportunities. We are delighted with the results and plan to continue using MarinOne Bidding in other lines of business in the future.”
Blast Analytics, an analytics consulting company, relies heavily on digital marketing to find new clients. They were promoting their services through LinkedIn Marketing Services and turned to MarinOne to increase ROI on their investment, resulting in a 23% increase in conversion rate.
“Marin continues to innovate and improve its technology to drive better performance for our customers,” he said. Brian lange, Senior Marketing Manager at Blast Analytics. “The MarinOne solution has saved us time reporting on our LinkedIn campaigns and has also provided a significant performance improvement by leveraging their bidding technology.”
Storable, a technology provider for $ 38 billion The self-storage industry was looking for a different third-party solution to manage their tenders, but wanted to find a tool that better incorporated their customers’ lifetime value data, optimizing against multiple inputs. Marin’s professional services team linked their rate data to the customer’s net present value. This full funnel solution outperformed the competition.
“I am really grateful for the solution that Marin created for us,” he said. Laura kleiner, Sr. Director, Lawsuit at Storable. “I am pleased to say that Storable is a Marin customer and I hope we will continue to be one for years to come.”
Visit marinSoftware.com/resources/case-studies to view the full case studies and to learn more about how MarinOne can improve your paid search, social advertising, and e-commerce marketplace results.
About Marin Software
Marin Software Incorporated (NASDAQ: MRIN) mission is to empower advertisers to drive greater efficiency and transparency in their paid marketing programs that run at the world’s largest publishers. Marin Software offers a unified SaaS advertising management platform for search advertising, social media, and e-commerce. The Company helps digital marketers convert targeted audiences, improve financial performance, and make better decisions. Based in San Francisco With offices around the world, Marin Software technology powers marketing campaigns around the world. For more information on Marin Software, visit www.marinsoftware.com.
SOURCE Marin Software