Marketing support functions are standard in transcosmos proprietary SaaS CMS, DEC CMS, a digital marketing platform

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2021-07-02

TOKYO, July 2, 2021 / PRNewswire-PRWeb / – transcosmos inc. hereby announces that the company has implemented and released three new marketing support features in “DEC CMS”, its proprietary SaaS CMS. The three functions are, “AB tests” to validate content performance, “marketing campaign management” and “marketing campaign access analysis”. The DEC CMS is a multilingual CMS powered by “Acquia”, a platform built on “Drupal”, the open source CMS that is used throughout the world.

1. DEC CMS overview

  • DEC CMS works with “Drupal”, the CMS used all over the world.
  • Being a multilingual CMS, DEC CMS enables brands to create web pages regardless of language.
  • With its multi-site management feature, DEC CMS centrally manages a variety of content and images that are used on a branded website.
  • Websites, digital signage, car navigation systems and more, the CMS delivers content to multiple channels.

It is critical that companies quickly execute their digital marketing initiatives responding to the changing needs of customers and markets. With the new features just released by transcosmos, customers can execute their digital marketing initiatives, from content creation and testing to marketing performance measurement and content improvement simply by configuring settings. Until now, many companies had to use different tools for each marketing initiative, meaning they had to manage content spread across channels. Now, with DEC CMS, customers can efficiently and effectively execute marketing initiatives and manage content that matches user characteristics and preferences quickly on a single platform.

2. Additional standard features

You can test and compare the performance of different variations of a content by changing the content and adjusting the test ratio for parameters, user agents (UA), devices, and other targets.

  • Marketing campaign management

By configuring different display patterns with a combination of parameters and content (image, link text, destination URL, etc.), you can display a different set of content to users who have accessed the parameterized URLs.

  • Analysis of access to marketing campaigns

[Set up conversion action sets]
You can set actions that you want your users to perform as conversion action sets.
[Performance measurement & Reporting]
You can measure and view impressions, clicks, click-through rate, conversions, and conversion rate in report views.

  • Please note that you need a Google Analytics account to use this feature.

DEC CMS is implemented and used by many customers, and it empowers them by allowing them to manage content and execute marketing initiatives with its rich features. With the goal of helping clients develop and execute effective digital marketing initiatives, transcosmos will continue to add and enhance the functions of DEC CMS as a digital marketing solution and offer solutions to various challenges in content management.

* transcosmos is a trademark or registered trademark of transcosmos inc. on Japan and other countries.
* Other company names and product or service names used herein are trademarks or registered trademarks of the respective companies.

About transcosmos inc.
transcosmos began operations in 1966. Since then, we have combined superior “people” with up-to-date “technology” to enhance the competitive strength of our customers by providing them with superior and valuable services. transcosmos currently offers services that support clients’ business processes, focusing on both sales expansion and cost optimization through our 166 bases in 30 countries / regions with a focus on Asia, while continually pursuing operational excellence. In addition, following the expansion of the e-commerce market on a global scale, transcosmos offers a comprehensive comprehensive global e-commerce service to deliver our clients’ excellent products and services to consumers in 48 countries / regions around the world. transcosmos aims to be the “Global Digital Transformation Partner” of our clients, supporting the transformation of clients taking advantage of digital technology, responding to the constantly changing business environment. Visit us here https://www.trans-cosmos.co.jp/english/

Media contact

transcosmos inc., transcosmos inc., + 81-3-4363-0123, [email protected]

SOURCE transcosmos inc.

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Marketing support functions are standard in transcosmos proprietary SaaS CMS, DEC CMS, a digital marketing platform

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