WALNUT CREEK, California., July 19, 2021 / PRNewswire / – MediaJel, a leading provider of programmatic marketing solutions for cannabis and other regulated industries, announced today that it has merged with Foottraffik, a digital advertising and SEO agency. Privately owned, the new company will operate as MediaJel and will leverage its custom software platform and proprietary data tools to deliver compliant digital marketing solutions that help regulated brands and retailers accelerate scalable and sustainable growth.
“We are excited to partner with Foottraffik. For too long, SEO and programmatic efforts in regulated sectors have been conducted separately, leading to campaign inefficiencies, financial waste, and stifled results. This union removes those barriers. Acting as a multiplying force, our combined suite of solutions will drive market evolution from mere media buying to attaining the right audiences and transform the way brands and retailers engage with consumers at every point. of the buyer’s journey, “he said Jake litke, CEO of MediaJel.
Historically, complementary companies have worked closely together to generate data-driven marketing campaigns for shared customers. The merger combines MediaJel’s compliant data management and proprietary programmatic software platform with Foottraffik’s search optimization and digital advertising capabilities, deepening the expertise available to cannabis and regulated brands.
Jake litke He will lead the combined organization as CEO of MediaJel. Guillermo BravoCEO of Foottraffik, will serve as the company’s chief evangelist, working with clients, partners and technologists to develop new solutions and market opportunities for the cannabis and MediaJel community. Together, Litke and Bravo will lead the continued growth of MediaJel’s technology platform and digital software solutions and focus the new company’s comprehensive package of services on helping brands and retailers identify, reach and engage their ideal consumers. .
“We have a shared mission to help our clients accelerate their growth, and we are delighted with the opportunities this merger provides,” said Bravo. “Our complementary digital advertising services and combined industry strengths and valuable partnerships will allow us to deliver better business results for cannabis, CBD and regulated companies across the United States, Canadaand all over the world “.
“As a team, we are united, excited and well positioned to deliver compelling digital marketing and data management solutions and continue to drive demand, sales and retention in the cannabis and regulated markets,” said Litke. “The last year and a half illustrated how the digital consumer experience is critical to driving revenue growth. Our robust and integrated service approach will enhance the user experience for consumers while improving the bottom line for our customers.”
The headquarters of the combined company will be at Walnut Creek, California. Terms of the transaction are not disclosed.
Since 2016, Foottraffik has served the cannabis industry as a digital dispensary advertising and analytics agency, making cannabis more accessible by supporting dispensary growth strategies. With an office in San Francisco, our team assists marijuana dispensaries and delivery services in the U.S. and Canada with your digital advertising needs, including Google Ads, programmatic advertising, search engine optimization, website design, and more.
MediaJel™ is a custom data management platform that provides regulated advertising and marketing software solutions. We help regulated brands engage their target consumers and select valuable relationships throughout the awareness, consideration and purchase process. Built on proprietary technology, the MediaJel.io platform leverages actionable data unique to brands, retailers, and agencies to effectively execute high-performance marketing campaigns. With data ethics at the core of our business, all aspects are brand safe and comply with the standards of regulated industries. For more information, visit https://www.MediaJel.com or follow us on LinkedIn, Twitter, or Facebook.
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