MOFFAS launches digital marketing program, MOFFAS Phi

New York, NY, July 19, 2021 – ( – MOFFAS, a New York-based tech startup focused on building the next generation of social shopping environments, launches a new program, MOFFAS Phi, as the latest expansion into digital. marketing.

Through various technologies, MOFFAS Phi is designed to explore and harness the natural power of social connections, providing systemic support, network resources, and platform-level services for both brands and digital marketers. Phi helps brands create and improve digital marketing campaigns by connecting them with “Mofficers”, the affiliate version of MOFFAS.

“Phi is built on an affiliate marketing model, but it does it and offers more,” says Robyn Zhou, founder of MOFFAS. “It doesn’t just connect brands with Mofficers or vice versa. It also connects Mofficers to Mofficers, which is the true meaning of social connection marketing. “

Phi has a built-in Notepad system to manage campaign-based relationships between Mofficers, as well as relationships between Mofficers and brands. Notepad is a virtual structure that Phi uses to recognize and represent groupings of Mofficers. With Blocs, Mofficers (and not Mofficers) are motivated and facilitated to work together and share rewards.

“Just like Phi is not just another affiliate marketing program, a Mofficer is more than just a marketer,” explains Robyn. “Marketers, in most cases, work for brands, but Mofficers are an interface by nature and are specifically designed to work with both brands and consumers. They can be trendsetters, lifestyle consultants, and brand ambassadors. Phi is here to bring more opportunities to people with these aspirations and passion and help them achieve more. “

Phi supports multiple types of campaigns, from basic pay-per-click to social media monitoring and advanced commission schemes, to be rolled out gradually at different points.

“The goal of MOFFAS is always to build relationships and communities, online or offline, for shopping or for living in general,” adds Robyn. “We are very excited to have Phi up and running as it demonstrates the power of social networking and social networking in the age of the internet and e-commerce. It makes MOFFAS a more complete experience. “

The Mofficer application is open to the public.

MOFFAS is a new cross-platform e-commerce service software created, owned and managed by New York-based Internet startup Being & Time, LLC that aims to build an enhanced continuous social shopping environment for shoppers, specialists in marketing and merchants. The ever-growing list of functionalities provided by MOFFAS includes shared cloud shopping carts, group agreement processing, digital marketing, on-page communication, collective collaboration rating system, etc. For more information, visit

Sanjay Kumar Gupta’s Top 6 Digital Marketing Trends This Business Year 2021

SM Entertainment

Virtual characters emerge as a new trend in digital marketing