Morphio’s expansion into the EMEA and LATAM markets is the direct result of a growing international user base.
Morphio, MarTech’s Canadian start-up, has continued to build on its already impressive momentum by announcing its investment and expansion in the EMEA and LATAM markets.
The AI-led digital marketing information platform has, in just 12 months, more than 2,400 users in 81 countries, as marketers around the world enthusiastically adopt its early warning and campaign improvement system to generate better results and work more efficiently. Morphio has recruited new leads from the market to support and grow their respective regions in response to this growth.
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A declaration of intent
The first of them is Mari Capibaribe, who will lead the LATAM region. Born in Brazil, after completing an MBA focused on technology and digital marketing, she has specialized in marketing and demand generation for technology companies. His focus more recently has been on AI-based technology.
“Mari is an energetic marketer with an entrepreneurial and analytical mindset,” said Morphio CEO David Bunce. “She has experience owning the Latin American market for high-tech products, which means she knows what is important to users in this specific region.”
The second, supporting users and driving growth in the EMEA region, is leader and marketing agency veteran Matt Thompson. Thompson’s agency career spans digital execution and leadership, digital transformation, and client services. Most recently, he was Head of Client Services for a Birmingham based e-commerce agency.
By agency people, for agency people.
The UK native adds his name to an impressive list of former agency leaders in the MarTech start-up, reaffirming Morphio’s commitment to his “by agencies, for agencies” MO. A conscious choice, according to Bunce, “Matt has extensive agency experience in multiple disciplines and industries, which means he understands all facets of how Morphio can improve the performance of any marketer. His expertise means that he can tailor Morphio’s use case and best practices for each user’s individual needs. “
The announcement comes on the heels of Bunce’s appointment as CEO. It’s undoubtedly an accurate statement of intent for the burgeoning Canada-based company as they plan to continue their growth and spearhead the AI-driven transformation for agencies globally.
Morphio users in these markets will receive introductions shortly and can be contacted at m.thompson (at) morphio.ai or m.capibaribe (at) morphio.ai
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