A collaboration like no other! MRKT360, Comuniquemos Hoy and 4Latam will partner to bring DV360 to the Latin American market.
We are delighted to announce our new collaboration agreement with Comuniquemos Hoy and 4Latam, both highly talented digital marketing agencies based in Argentina. This will allow all parties to better serve more customers through MRKT360’s access to the Display and Video 360 campaign management platform.
Mrkt360 is a digital marketing agency located in Toronto, Ontario. We offer digital marketing solutions on various advertising platforms (Google, YouTube, Facebook, etc.). Our strength lies in our ability to develop comprehensive and effective digital advertising strategies for our clients. In addition, we select the brand image of the companies and the online presence among the audiences. Most important, however, is our ability to stay at the forefront of digital innovation, which is why this partnership was formed.
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Both Comuniquemos Hoy and 4Latam are skilled and successful digital marketing agencies from Argentina. They work with a wide range of clients in various industries throughout Latin America. They offer many of the same services as Mrkt360, such as executing campaigns and advertising strategies on the largest platforms in the world. Plus, they offer much deeper back-end and website development solutions than we do and are masters at storytelling and engaging Latin American audiences. Both agencies offer their services to more than fifty different countries, however, in Latin America, North America and Europe.
However, this association between the three agencies is due to a specific reason. DV360 is Google’s latest product offering for advertisers. It enables complete end-to-end campaign management from one platform. DV360 will become the one-stop-shop for advertisers over time. It enables campaign and media planning, creative development, performance measurement and optimization, all from one command center.
Because DV360 is such a new tool and a relatively steep learning curve associated with the platform itself, not many digital agencies currently use it. Ultimately, this limits advertising possibilities and efficiency for clients. Mrkt360 spent time planning lessons and learning in early 2021 to understand the complexity behind the platform and be able to offer it to customers.
As such, both Comuniquemos Hoy and 4Latam will be able to offer DV360 services to their clients and prospects through the Mrkt360 proxy. In return, Mrkt360 will be able to gain access to a much larger audience and customer base within Latin America. The collaboration agreement will also allow agencies to learn from each other and develop creative strategies for all clients involved.
This collaboration will allow great growth for our agencies through the offering of DV360 and the expansion of the clientele in various countries and cultures. As a result, this growth will drive greater creativity, innovation and expertise. This partnership will create a future of endless possibilities for our collective clientele, and Mrkt360 is incredibly excited to begin this journey with Comuniquemos Hoy and 4Latam.
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