PNW’s Digital Marketing Competency Expands in Partnership with Lee Enterprises

Patch News

June 29, 2021

Purdue University Northwest School of Business (PNW) is pleased to announce a multi-year agreement with Amplified Digital Agency to continue expanding the Digital Marketing Competition (DMC) in the United States and Lee Enterprises’ 77 local media markets.

The presentation sponsorship agreement between Amplified’s marketing and event management team and the DMC team will help promote competition, identify complementary opportunities for growth, and create an opportunity for competition finals to travel to new locations in the entire country as of 2022.

“Amplified’s team of Marketing and Events Specialists is a great addition to our team, and with their help we should see a significant number of additional student teams participating,” said Matt Hanson, Director of the Digital Marketing Competition and Associate Professor. Marketing clinician at PNW. “They have outlined a clear path for growth and we are excited to continue growing with such a great digital partner.”

The structure of the DMC consists of two rounds. In the first round, student teams submit an eight-minute video of their campaign ideas for review by a panel of digital marketers. Five teams are invited to compete in the final to present their ideas to the case sponsor.

For more details, visit or contact Matthew Hanson, director of the Digital Marketing Competition, at [email protected] or (213) 302-6075.

Digital Marketing Competition

Launched in 2019, the Digital Marketing Contest (DMC) is an international digital marketing contest for college students where they develop and present their digital strategy to a real-life customer. The participants have come from all over the world and span five of the seven continents. For more information on the DMC, visit

Amplified digital agency

Amplified Digital Agency (a Lee Enterprises company) is a results-driven, data-driven digital marketing agency that focuses on providing strategic marketing campaigns that produce measurable results. Amplified is powered by teams of strategic thinkers and entrepreneurs across the United States who are full of passion to help businesses succeed online.

As a Google Premier Partner, Amazon Advertising Partner, and HubSpot Solution Partner, Amplified Digital meets the highest quality standards when it comes to our robust suite of solutions, including Website Development, Ecommerce, Search payment, CTV and OTT, Programmatic, Content Development and various other marketing solutions. For more information, visit

This press release was produced by Purdue University Northwest. Opinions expressed are those of the author.

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