Podcast: How to Offer Digital Marketing

By Wayne Robinson | July 19, 2021

How do you expand your printing business to new areas in the digital age, to offer your customers new routes to your market, which could bring you a new source of income and bring you closer to your customers?

Click the blue button in the graphic above to listen now, or download it from your favorite podcast platform below.

Wayne Robinson, Print21 Editor, Joins David Baldaro, XMPie Marketing Operations Manager, and Enda Kavanagh, Asia Pacific Regional Sales Manager, to Discuss the Opportunities XMPie Brings to Print Businesses Through Personalization , cross media marketing and digital integration.

The discussion begins with a review of XMPie’s capabilities as a marketing and communications platform, increasing trust and loyalty throughout the customer lifecycle, through personalized print, video, email, SMS, storefront services. and omnichannel campaigns. XMPie can be thought of as a set of Lego blocks that can be assembled as needed, allowing the system to scale from a small printing company just starting out on the digital journey to top industry leaders.

Chance: David Baldaro (center) and Enda Kavanagh (right) with Wayne Robinson (left))

David and Enda tell Wayne about the level of IT knowledge required to install and use XMPie, where the name comes from, and how customers can use XMPie to address an immediate customer need, expanding from there to increase the return on their investment and improve margins.

Midway through the session, Steve Hopkins from Flagstaff, a Wollongong printer, joins in to discuss his organization’s adoption and use of XMPie to increase customer retention and the number of products they produce per customer. It also notes that XMPie facilitated the adaptations the organization made to respond to market and industry changes due to Covid-19.

We end with observations about XMPie enabling the transition from a printer to digital and print services, allowing its customers to reach out to consumers through personalized offers. This leads to the announcement that XMPie is offering through Print21 magazine a free 90-day trial of its desktop tools that includes access to online training.

Click the blue button in the graphic above to listen now, or download it from your favorite podcast platform below.

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The Print Files Podcast is produced by Southern Skies Media on behalf of Print21, owned and published by Yaffa Media.

The opinions of the people appearing on this podcast do not necessarily represent the opinions of Print21, Yaffa Media, or the guest’s employer. The contents are the intellectual property of Yaffa Media.

If you would like to use the audio from this podcast, please contact Print21 via their website www.print21.com.au or email [email protected]

Coordinator: Grant McHerron
Hosted by Wayne Robinson
Publisher: Chris Visscher
Producer: Steve Visscher

Print21 – © 2021

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