Properties marketed with professional marketing packages including professional photography, floor plans and 360 ° tours, along with Facebook advertising and premium listings, sell 48% faster than non-listed properties , according to new research by FocalAgent with the LSL Property Services Your Move and Reeds Lluvias brands.
By tracking the sales journey of more than 3,500 properties over a three-month period, research reveals notable savings in marketing efficiency, increasing overall visit volume by 13% on average, while helping agents to qualify potential customers and identify serious buyers. The use of virtual tours reduced the time spent traveling to and from tours and accompanying buyers on tours of physical properties.
Research showed that professionally marketed properties also sold for an average of £ 1,600 more.
FocalAgent recently signed an agreement with Matterport to provide a best-in-class virtual viewing experience to sales and leasing agents and their customers, investing in 350 Pro2 3D cameras for use by its nationwide network of more than 1,000 professional photographers.
Oliver Blake of LSL Property Services, owners of the Your Move and Reeds Rains real estate agency brands, said: “There is no question that technology such as 360 ° tours and hosted virtual views became an established part of the COVID-19 real estate market. As we emerge from the pandemic, our agents now have a very interesting set of tools to help us get further instructions by providing vendors with a variety of products to maximize the number of visits and help your property sell more quickly. , while at the same time reducing the inconvenience of a lot of physical visits in your home, if that’s what they want. “
Lee Wainwright (left), CEO of FocalAgent, said: “This research provides even more evidence of the value of professional marketing packages in driving sales, reducing time to market and securing higher sales prices. Consumer expectations have constantly changed and this is what will drive the adoption of professional real estate marketing in the long term, particularly tools such as 360 tours and virtual guided tours that have been invaluable to agents for the past eighteen months. “
FocalAgent is working with over 2,500 real estate agency branches to produce visual content and provide hosted virtual views through its FocalViewing platform. He recently marketed his millionth property through his visual content tools as real estate agents take a more digital approach to winning directions and post-pandemic sales.