NEW YORK–(BUSINESS WIRE) – Prosek Partners, a leading global integrated marketing and communications company, today announced the continued expansion of its marketing team with the hiring of Daniel Allocca as CEO.
Allocca’s extensive experience as Global Brand and Digital Director for TIAA, Nuveen and TIAA Bank and as Director of Digital Transformation and Strategic Initiatives at PIMCO will be invaluable in helping Prosek’s growing list of key clients within the strategic brand, content and digital marketing.
“Daniel’s combination of deep financial acumen and world-class marketing, brand and digital expertise will help us continue to grow our unique offering,” said Jennifer Prosek, founder of the firm. “I am very excited to add such a special talent to our growing team.”
Prosek is recruiting staff at all levels to meet growing customer demand as the economy grows after the pandemic. Allocca’s hiring helps round out a senior practice team led by Chief Marketing Officer Neil Goklani and follows in the footsteps of hiring Joe Scannell to lead digital and Anne Swan as chief creative officer. Together, the four have experience working at American Express, Edelman, Siegel and Gale, and JP Morgan Asset Management, as well as a wide variety of financial services, healthcare, technology, and other important sectors of the economy.
“I look forward to leveraging my experience to help Prosek clients grow their business, especially at such an important time,” said Allocca. “I experienced Prosek’s special combination of creativity, strategy and execution as a client and am excited to serve their clients as part of the team.”
Daniel began his career in advertising research working on financial accounts. It was there that he discovered his love of finance and earned a second bachelor’s degree in finance from Western Connecticut State University, and subsequently earned an MBA with a minor in financial engineering from the NYU Stern School of Business.
About Prosek Partners
Prosek Partners is PRovoke’s corporate and finance agency of the year. The firm specializes in providing a full range of communications solutions to professional and financial services companies. The firm offers an unexpected level of passion, creativity, and marketing insights. Prosek Partners’ “boxless communications” approach brings innovative ideas to each client’s engagement. Services include traditional and digital media relations, financial communications, investor relations, transaction services, crisis communications and problem management, digital marketing, design and creative services, content creation, publishing, media training and entertainment. branded. The company has been named one of Inc. 5000’s Fastest Growing Companies, a “Best Place to Work in Public Relations” by PR News, a New York Observer Power public relations firm and a Holmes report as “Best agency to work for “and“ agency of the year. ”Prosek Partners is a certified women-owned company. For more information on Prosek Partners, visit www.prosek.com or follow the agency on Twitter at www.twitter.com/prosekpr.