RACO Investment founder, Randall Castillo Ortega, discusses digital marketing for startups

Today there are many companies that, regardless of the field in which they work, online or offline, need to have at their side a series of tools that allow them to catapult their areas of impact in the market and thus enrich themselves in all aspects. . Randall Castillo Ortega, founder of RACO Investment, which supports SMEs, discusses five digital marketing tools that every startup should consider using.

In the market, there are currently many applications or platforms that were designed to support new entrepreneurs through their multiple functions at low cost or free; you have to take advantage of them to truly boost your business. All the tool options that exist cover different areas of action that are of vital importance for any new venture. Among these areas of action are the organization of operations, the improvement of productivity, the measurement of the results of marketing strategies, the creation of content and the knowledge of your objective.

Within the area of ​​action that seeks to improve the organization and productivity of a startup, Trello is the ideal tool to achieve the best results. It is completely free, and its main contribution is to provide a digital space where collaborative work for projects is encouraged. If your startup is a digital agency, for example, Castillo explains, with Trello, you can create specific windows for each client where workers can share content related to that account and thus optimize their results.

Google Suite is a set of tools that also seek to improve the internal operations of a startup by optimizing organization and productivity. It is probably the most popular on the market, since it offers not only the possibility of creating a series of emails with the company’s own domain, but through them you can better access the Google Drive tools and all the elements that the cloud brings. with it and also Google Docs and its spreadsheets, word processors and options to create professional presentations.

To cover the area of ​​action of measuring the results of marketing strategies, the level of interaction with users and how much is discussed on the web about your startup, we present Google Analytics, one of the most useful tools for entrepreneurs. Its use is free and offers as its main contribution the greater knowledge of the users or clients of your brand, in order to better channel the strategies and achieve their needs. In addition to that, it also allows entrepreneurs to see the number of visits and how long users are on their website, create conversation funnels to stimulate action in buyers, and much more.

Within digital marketing, one of the most important areas of action is the creation of content, since through it it will be possible to capture the attention of potential buyers. Castillo says, to fulfill that purpose, there are several tools so that you can access free and royalty-free works of art, for example: Pexels, Pixabay, Pxhere, among others. These platforms work in a similar way, and allow startups, as well as seasoned entrepreneurs, to have an almost infinite bank of quality images that serves to reinforce their content and attract the attention of users.

Google is the digital marketing tool developer currently setting the standard, and Google Trends is no exception. This tool covers the action areas of insight, that is, the deepest knowledge of the market. It allows the entrepreneur to follow in real time and efficiently the most used search terms at the moment so that he can improve the SEO of his site and rank better, organically, in the search engines.

Other tools are available, depending on the business need to be met. However, especially given their accessibility, these five rank at the top of the list for any startup, regardless of the field.

About RACO Investment

RACO Investment is a financial investment firm that provides services to small and medium-sized companies in Panama and Costa Rica. It was founded by Randall Castillo Ortega, an expert financial advisor who has his roots in the import and export industry in Latin America. The firm has helped numerous startups find the financial support they needed to get off the ground and has also contributed bridging loans to help those looking to restructure or improve their operations.

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