Businesses performed successfully in the offline market in 2019. But due to the pandemic, many had to relocate their businesses elsewhere. Rethinking how technology could meet our needs is part of the big reboot as corporations and governments consider a post-COVID-19 future.
In an ever-expanding world, there has been a boom in the acceptance of internet marketing. When the pandemic hit the world, it caused losses in all industries. People, on the other hand, quickly switched from offline to online marketing techniques. Recode Studios has fully embraced internet marketing as a way to grow its business.
Formerly known as Lush looks, the company changed its name to Recode Studios and is now a PVT LTD company. Previously, they provided services related to beauty products such as nail paints and eyeliners in the domestic market. Despite predictions that the virus will only exist for a short time, it spread rapidly and paralyzed lives.
As the market worsened, it forced numerous companies to close their businesses.
Consequently, the founders of Recode Studios came up with the concept of researching the internet industry and re-establishing their brand in the online marketplace, especially through Influencer Marketing on Instagram. They have rebuilt themselves as an e-commerce service platform.
Recode has released its software for iOS and Android users. They have over 30 beauty brands on board, including Indulgeo Essentials, Power Gummies, Zobha, Farmstay, and Shopaarel, to name a few. The company’s goal is to never settle for less than the best and seek new possibilities. They are now a community that serves many customers and is looking for important feedback. Due to their committed and active staff, they provide the most reliable service to their clients.
In 2019, they even helped their vendors explore and create an online marketplace. The brand sells skincare and cosmetic products from various companies as they believe in the building process and also help others to prosper.
When asked about the current market condition, one of the Recode Studios founders said: “The condition is not normal, but we believe that it will soon see great growth and return to normal. No brand will die under any circumstances if it has a unique offering. “
They set themselves apart from the competition by offering the most exclusive items, such as a vibrant selection of lipsticks, eyeliners, and other cosmetics. They are the first Indian company to bring neon siding to the market. To give them meaning and adapt to each of them for a certain event, the colors of their lips are named after important days such as Rose Day, Proposal Day, Monday and Tuesday. They also provide a high-quality service, ensuring that the most promising products are available to remain competitive in the long run.
They continually strive to achieve their goal of one of the best ecommerce platforms. After overcoming adversity as a result of covid, the brand has risen stronger and better than its predecessor. Their purpose and vision for their new business model are extremely clear and defined, and the future of the company looks quite bright.