In the growing competition from digital trends, it has become important to make an absolute effort when promoting people or brands. 2021 has brought back the brand’s new flavor online rather than promoting it offline. Sanjay Kumar Gupta understood the importance of digital marketing long before his time. He started his first company at the age of 18 and achieved great success through his creative ideas and entrepreneurial spirit. Their ‘Finance Rewind’ website became the hub for all digital solutions, making the website the most viewed. Since she was born into a middle class family in Delhi, she has always worked hard to achieve the best in her life. His work was soon recognized by many and he has millions of followers online.
Here are some digital marketing trends for this business year 2021 that will change the game forever:
Influencer marketing on the digital platform has proven to be the new age solution to reach greater reach. From being more trustworthy to generating more actual sales, influencers can make a difference. Since influencers are the most viewed on the Internet and are loyal credentials holders, customers believe in the product or services more than usual. This builds trust in a brand that helps reach millions and turn the real sales game.
Videos for the brain
Be it schools or corporations; People have seen a major shift in interest from working on PPT or articles to video representation. The idea is simple here, the more the human brain is interested in something, the more likely it is to remember it. Videos are fun ways to remember ideas, projects, numbers, or stories, and that’s why when people watch a video, they remember it for a long time, as it leaves an impact on their brain. Digital marketing is now more focused on videos, and after the blocking and closure of countries, people love the alternatives to be at home and find their entertainment at ease.
AI is the new human
Artificial intelligence to win, as several companies use it to make it easier for them to find patterns and prepare a customer-based marketing strategy for greater success. AI makes it easy for companies to keep track of their real data. Since AI is much cheaper and better in performance, it has become the new human brain for doing business.
Enlightening branding on social media
For a decade, social media has turned all eyes to its use and popularity. Be 18 or 60 years old; each age group is now on another social media platform. Big brands or individuals are on social media to improve the chances of being the one chosen by viewers. Customers now use online platforms to purchase products or services, and platforms like things have illuminated many possibilities in branding, as millions of people are observing.
Make it custom
Humans interact with each other through personalized words and proper thought construction to convey the message to each other to ensure proper communication. This process of personalizing thoughts and services is known as personalization. Like humans, brands and the individual business unit can only be identified when they personalize their interaction with their customers. The practice of personalization is the reason why customers connect better with the brand and therefore end up making use of the services or products.
Mr. Sanjay Kumar Gupta believes that “Inspiration is the most important part of our digital strategy. It is much easier to double your business by doubling your conversion rate than by doubling your traffic. Think about what the user is going to type and act accordingly. People are crazy to be understood and cared for accordingly, and that’s what our company has been following for years. “
He added: “Digital marketing is the new tool that can make or break the deal. The power of digital presence and the need to consider digital interaction must be brought into play. I’ve always believed that even if you’re in business, you need to consider your consumer’s need and that can only be done by putting your foot in their shoes and understanding their need. “
For in-depth, objective, and most importantly balanced journalism, click here to subscribe to Outlook magazine.