Most small and medium businesses mismanage or ignore digital marketing due to lack of funds or experience. They may also be reluctant to work with an agency when no one knows their job goals more than they do. Therefore, they are reluctant to entrust their brand to third-party companies. Unfortunately, these arrests prevent businesses from generating more revenue.
In the beginning, you may have been able to run a decent in-house marketing team for a while, but it probably only works for you up to a point. The ability to reach out to potential buyers, engage and connect with them, and convert them into legitimate customers is essential to the survival of any business. Today, without digital marketing, this is a huge challenge, if not impossible.
Working with a digital marketing agency may raise some concerns initially, but the benefits outweigh those concerns if you choose wisely. Eventually, there will come a time when internal digital marketing will not only not work for you, it will start to work against you. Here are five signs that it’s time to hire outside help:
1. Lack of required skill set
Building a successful marketing plan requires you to consider several factors. Digital marketing requires a deep understanding and skill set in the following:
- Metric analysis
- Social media
- Graphic design
- Design and development of websites
Your company is unlikely to have all the specific skills, experience, and training that a digital marketing company will have. And as a small business, you most likely won’t be able to afford a full-time marketing staff. Also, digital marketing itself is constantly evolving. For example, Google’s ranking criteria tend to fluctuate and there is always a new capability or technology on the horizon. Web design trends change and it is important to meet customer expectations to generate great first impressions. Agencies know marketing tactics and trends well, allowing their staff to focus on what they do best.
2. You don’t plan for the future
Your ability to regularly create relevant content is critical to the success of your brand. In the digital world, content refers to everything that reflects your brand. Whether it’s through website updates, photos, or meaningful comments on social media, it’s critical that users know that your business continues to perform well.
For this reason, it is a good idea to plan your business more than a month in advance. Short-term thinking leads to campaign failure, which is mainly due to a lack of successful content. Short-term campaign goals need to be balanced with long-term revenue and branding goals. Working with a digital marketing company will allow you to plan three, six, and twelve months in advance.
3. Decrease in sales
If you’ve seen a recent decline in your sales, it’s probably a lack of effective marketing to blame. The primary goal of a marketing agency is to increase revenue by building brand awareness and traffic to your company’s site, blog, and social media platforms.
The drop in sales shows that it’s time you need a plan that combines your sales process with marketing techniques that generate promising leads. This method of identifying strong leads will save time, help your sales team be more productive, and generate revenue.
4. An outdated website
Since the website is the first point of contact for potential customers, it sets the tone for your brand. Visitors will make quick assumptions about your products and services based on their initial impression, which is why design, user experience, and navigation play such an integral role in your business.
Your website must be attractive, efficient and complete. Whether or not you generate successful leads will be determined by a clean, well-optimized, easy-to-navigate website that users trust. Additionally, Google gives preferential treatment to a responsive and user-friendly website. To stay competitive, you need a digital marketing agency to step in.
5. Lack of content
Good content can increase blog visitors by up to 2,000%. Outsourcing a digital marketing company is the way to go if everything you generate seems monotonous compared to the opposition. Agencies can attract new potential consumers and re-engage old ones by spending time studying and specializing in relevant areas.
Bringing in a new pair of eyes could help you develop new ideas that you may not have considered before. Most agencies work with clients from various sectors. This allows them to tailor what is successful in another industry to their own.
6. Doesn’t track results
There is no way to judge whether your current strategies are working for you if you don’t track the outcome. The data metric is at the core of digital marketing, and without it, your business couldn’t improve its efforts or appeal to a wider audience.
If this is something you are not doing, it is time to approach a digital marketing agency. They will record and analyze all the data to make sure that even the smallest digital marketing campaign is successful. This way, you will maximize the effort and funds you put in.
7. Your business is expanding.
As a startup, scaling your business can be challenging. Once you start to expand and can afford a budget for third-party help, evaluate your options. It’s time to take your business to the next level, and you can’t always go it alone. A growing business needs more than a standard website or scheduled social media post to establish a reputation for quality and creativity. You’ll need a team of people dedicated to coming up with innovative ideas to emphasize your company’s distinctive voice and people.