Shane Paladin Joins Siteimprove as New CEO from a Global Position with SAP

Copenhagen, denmark, July 7, 2021 / PRNewswire / – Siteimprove, the global SaaS leader in marketing optimization, announced today that Paladin shane has been appointed CEO. Paladin joins Siteimprove from SAP, a leading global software company, where it was responsible for 19,000 employees and $ 4 billion solid income Services Division. Paladin shane succeeds founder Morten Ebbesen, who will join Siteimprove’s board of directors.

“It has been a great honor and privilege to lead Siteimprove for the past 18 years and I look forward to supporting the company in my new role,” said the founder. Morten Ebbesen. He continued: “With Nordic Capital now on board as a partner and majority owner, I have decided to hand over the kidneys to Shane, who is the perfect complement to Siteimprove’s next phase of growth. Shane has the strategic and operational experience to take Siteimprove to new heights. “.

“Morten is a true entrepreneur and innovator and leaves an impressive legacy at Siteimprove. Personally, I want to thank Morten for his incredible contribution and am pleased to see him continue to shape the future of Siteimprove as a member of the board,” said Morten Hübbe, Chairman of the Board. board.

“We are both delighted to have been able to attract Shane, who comes to Siteimprove with a wealth of experience and a strong proven track record. The company is very well positioned to continue to prosper under Shane’s leadership,” said Morten Hübbe.

After many years of double digit growth for Siteimprove, Shane paladin The focus will be on further expanding Siteimprove’s global operations. Paladin’s career has spanned all facets of business software, from product development to leading business operations.

“Siteimprove is unique in its ability to consistently deliver when it matters. Now we need to generate even more value for our customers, our partners, and promote awareness of Siteimprove in the marketplace. Siteimprove has a great opportunity to accelerate digital marketing success, and I am excited and honored to join the company for this next phase of their journey, “he said. Paladin shane, CEO of Siteimprove.

“Ensuring clients get the most value from their technology investments is key to scaling business. Siteimprove has a leading-edge global offering, and the company couldn’t be in a stronger or better position to grow even further in support of its clients. I personally seek We are looking forward to working closely with all employees to realize the future global growth potential of this great Danish company, “he said. Paladin shane.

With Siteimprove, digital marketers have access to unique data and contextualized guidance to support their optimization efforts in SEO, PPC, accessibility, and more – an otherwise complex, time-consuming, and multi-siled task. As Paladin explains, “Siteimprove prides itself on not only democratizing access to the web, but also providing the information needed to drive growth and deliver a truly exceptional web experience.”

Under Paladin’s leadership, Siteimprove will remain ambitious and expects to double its revenue, invest heavily in R&D and customer success, and launch complementary services to help customers scale their digital marketing efforts using expert guidance.

About Siteimprove

Siteimprove is a global provider of digital marketing optimization technology, amplifying the digital marketing efforts of leading brands. Siteimprove Digital Marketing Cloud democratizes access to the web and empowers knowledgeable digital marketers to increase marketing reach, drive performance, and deliver maximum ROI across all digital channels. Siteimprove has a recurring annual income of more than $ 100 million, with plans to expand further. Learn more at

Media contact:
Jesper termansen
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+ 45 33 36 93 50

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SOURCE Siteimprove


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