Content marketing is a powerful way to convey your messages eloquently and create a positive impact on your audience. When your content strategy focuses on videos, the message becomes even more responsive.
Videos have a better retention rate than any other form of content, which helps build a brand image and therefore build a loyal customer base. We all know that the more loyal customers you can get, the better sales you tend to make. Importantly, these customers can attest to your brand through word of mouth, a great way to win more business with no cost implications, this is what videos can do for your content.
Star Wars, one of the largest movie franchises in the world, has a lot in common with the way content is produced, especially video. This connection is what we’ll discuss in this article, citing ways you can borrow from film to better position your content marketing strategy.
Regardless of your industry, videos are an essential tool for establishing a trusting relationship with those who have never encountered your business or who already know your business. Videos will effectively connect you and your product with your consumers and help indecisive prospects through the purchase process.
But what does Star Wars, the largest film franchise, have to do with videos for Digital advertising?
Released in November 1977, the first film in the series, Star Wars: A New Hope, soon became a great worldwide phenomenon, aligning originality, visual richness and, above all, a great emotional connection with the viewer.
For the first time, a movie has transcended movie theaters and taken over popular culture, spreading to other areas of entertainment, such as video games, toys, and magazines. The Star Wars video game is highly regarded, judging by its more than 10 million subscribers and around 3 billion in revenue.
More than a success, Star Wars managed to establish itself as a great reference of the genre, and it remained strong until today, while delivering a unique experience to its audience. Learning from the best to see what works for them is their escape route from making thousands of mistakes along the line, and that’s why we’ve put together these lessons to guide your journey.
Why is the video experience so important?
Movies, series and especially the videos that we consume daily on the internet – It can naturally awaken different senses in a short period of time.
This combination makes the video content easily assimilated, establishing an instant and assertive bond with the viewer. So, if you make or want to start making videos for your business, remember to provide a good user experience to your audience using relevant content, aimed at providing solutions and establishing a relationship of trust with your brand.
Without content, it’s difficult to connect with your prospects. It doesn’t matter if you have the best scenery or the most modern equipment. First of all, you must have something to say and the way you say it is equally important.
Imagine watching a movie full of stunning scenery and special effects with a poor story. Visually, beauty can be incredible, but what emotional connection does the story make? Nobody wants to see something that doesn’t invoke any sense, right?
But how can I bring the Star Wars experience to my videos?
Star Wars teaches the importance of widely knowing one’s craft and evolving over time, this is the reason behind the long age of the Jedi Master and his ability to survive every act of invasion in the chambers.
You’ll also learn the importance of embracing the traits that make you stand out, capitalizing on them, and winning. How to overcome fear in life and in your business is another lesson that we can learn from Star Wars, while the message of never saying die is also essential to differentiate yourself from the competition.
These lessons, along with other experienced Star Wars lessons, can greatly expand your content and business strategy, if applied, and here are some tips to help you elevate your video formatting process and bring a new redefinition experience to your listening.
1. Be a Jedi Master in your segment
The Jedi Master, being the great Jedi, is the oldest and wisest Jedi, having lived for 850 years and being the custodian of the cameras, there are lessons to be learned from his wisdom and how to apply them to your videos.
First of all, always remember: invest in original and quality content, like the Jedi Master he will always invest in wisdom. You’ve heard the adage that “Content is King” – stick with it.
Talk about your experiences, give valuable advice and solve possible problems that your client may have. This establishes a more trust-oriented relationship.
Thus, you establish yourself as an authority on the subject, attract those who are interested in your business and captivate those who have the potential to use various modes of digital marketing to become a repeat customer.
What this does in the long run for your business is huge, from increased sales to a rock solid customer base with customers loyal to your brand. And once you’ve got all of this setup, you can go to sleep while racking up sales on autopilot.
2. Use storytelling tools
The use of storytelling humanizes the relationship between brands and the public. So, tell your story, show your daily life or the trajectory of your product until it reaches the final consumer.
Create a feeling of beginning, middle and end in your videos so that your viewers can always experience a new journey. The storytelling will also create a brand of originality, as clients are open to behind-the-scenes struggles, introduce them to your brand’s original fight story and how you came out victorious.
Another benefit of storytelling is that it shows that you are real. Customers want to know and read the stories behind the scenes, they want to know how magic can be performed. Storytelling will do this for you, and when you get it right, your customers will stay with you.
3. This is simple, not science fiction.
Maybe you don’t have any professional equipment? So could you think of all of this as a very distant galaxy with no established path to get there? You can always start by using social media with no cost implications!
Instagram Stories, for example, is a great storytelling tool that, when used effectively, can elevate your customer’s experience and bring them even closer to your business.
You don’t need to be an advanced graphic designer to create your stories and give them that visual authority, Canva is a free tool with a large number of templates that you can use to create your Instagram stories.
What about Lives on Facebook?? It can be used to answer questions that your community may have or to advertise new products, it can also serve as a great ally.
What if you don’t have the right equipment? Are you going to record with your cell phone? If you can! If you can get your message across clearly and lucidly, you’ve already achieved your goal. There are a thousand free video recording tools that you can use to record your great moments.
4. Create a good relationship
To maintain a healthy relationship with your audience, always be honest and do not generate false information, just to increase sales and make them feel good.
Remember that you want to establish a relationship of trust. Therefore, avoid controversial titles with great appeal, which can frustrate your viewers. A trusting relationship with your audience is like a marriage, it is hardly spoiled. So be original, be honest, don’t drop anything you are unsure of. And they develop trust in you, they will always recommend you.
Negative surprises have the power to drive a potential customer away from your channel and cause the opposite effect in an attempt to establish yourself as an authority in the segment. Use positive surprises instead, win with your truth, this should always be the goal.
Do you know the classic text that appears before each movie in the Star Wars series?
It serves to locate the viewer in the story quickly, advancing some information, but without revealing the outcome of the story.
In a content video, you can apply the same function in two ways, namely;
First, when recording, introduce yourself, summarize your topic and jump to the content immediately.
Two, at the time of publication, invest in a good title and description, which grabs the attention of your viewer. In this way you will kill him and get your viewer to stick to his screen. Make sure the advertising matches the content, this way you won’t have frustrated viewers. Don’t raise their expectations and leave them hanging.
6. Don’t be afraid to make mistakes
Mistakes do happen, and this is what makes life interesting, but you must not fear them, my young Padawan. Have you seen the pictures of how Amazon started in the 1990s in a single room set or Mark scrambling from his room? It didn’t look very good then, but you know the rest of the story. So mistakes are part of the process, young Padawan. Adapt to it.
Videos remain new and ever-evolving tools for your audience. So take the time to find the best format that works for you and your audience.
Try, experiment and pay attention to the comments. Make sure you improve with each turn, do not stay static, always evolve and you will be at the top of the pyramid.
Is it too late to start?
It does not matter the scope of your project or your segment. More and more, new niches are created every day. Therefore, the space for video production grows day by day.
Audiovisual language is making waves as a great trend in Digital Marketing. With very simple actions it is possible to achieve excellent results, with a complete experience that captivates your customers.
You know what? It is always the right time to do the right thing. So you’re always on time, just start.
So don’t wait later, now is the time to launch aand may the strength of the videos be with you.