FORT WORTH, Texas, June 15, 2021 / PRNewswire / – Today, Simpli.fi, a leader in programmatic advertising and agency management software, announced that the company is shortlisted for the Masterclassing 2021 Effective Digital Marketing Awards in the categories of most effective retail campaign and most effective attribution solution. . The Masterclassing Effective Digital Marketing Awards are selected by a panel of judges of global brand marketing leaders and celebrate the distinction in digital marketing across 28 categories.
Both awards honor Simpli.fi’s collaboration with a large full-service agency to run a strategic location-based advertising campaign for a major grocery retailer with the goal of driving more business to more than 300 stores nationwide and increasing the average purchase price of existing customers.
The grocer used Simpli.fi’s advanced Geo-Fencing technology to precisely target customers after they left the store to promote repeat business. Additionally, the advertiser leveraged Simpli.fi’s advanced addressable solutions to reach new customers on all devices at the home level based on proximity to the brand’s stores across the country. Simpli.fi’s Geo-Fencing solution was also used to win over competing shoppers and redirect them to brand stores, further increasing the volume of foot traffic. The campaign was successful with an average cost per visit (CPV) of $ 4.48 and a reach of 24,236,670 unique users. In total, the brand measured a combined total of 119,448 incremental store visits as a result of the campaign.
“We are very pleased to have been named finalists in two categories of the Masterclassing 2021 Effective Digital Marketing Awards and we are honored to be recognized among some of the best global marketing campaigns and solutions,” he said. Ryan Horn, Senior Vice President of Marketing for Simpli.fi. “Our granular attribution capabilities and unique location-based targeting technologies provide national brands with a scalable solution for localized advertising without sacrificing accuracy. This campaign exemplifies the impact Simpli.fi can have in helping our clients achieve results. measurable “.
Winners of the Masterclassing 2021 Effective Digital Marketing Awards will be announced in a virtual ceremony on July 9thth.
For more information on advanced location-based targeting solutions from Simpli.fi, please visit our website.
Simpli.fi is a leader in programmatic advertising and agency management software that offers an integrated omnichannel workflow that helps media buying organizations perform more effectively and efficiently. Simpli.fi’s main clients are independent advertising agencies, as well as multi-location brands, local media groups, networks and trading desks with more than 100,000 active daily campaigns led by more than 30,000 active advertisers.
SHIFT Communications for Simpli.fi