Small Business Marketing Goes Virtual Thanks to Covid-19

WASHINGTON, July 15, 2021 / PRNewswire / – Small businesses are increasing digital marketing spending in response to changing consumer behavior during the Covid-19 pandemic, according to a meta-analysis of data from SCORE, mentors of American small businesses. As consumers continue to purchase products and services online, 91% of small business owners will engage in some form of digital marketing this year.

Companies plan to increase digital marketing budgets this year:

  • 78% of business owners plan to increase spending on digital marketing.
  • 73% plan to increase the total budget for social networks and 45% plan to increase advertising on social networks.
  • 35% plan to increase video advertising.

The website and social media are the preferred digital marketing channels for business owners:

  • 51% of business owners use a business website.
  • 49% use social networks.
  • 34% use email marketing.
  • 33% use online advertising.

73% of business owners consider social media to be their most successful digital marketing channel, in particular:

  • Facebook: 66% success
  • YouTube: 42% success
  • Instagram: 41% success

Click here to download the infographic and learn more about how small businesses market their products to customers.

“For years, small business owners have reported that marketing to find successful customers is one of their top challenges,” said SCORE Vice President of Marketing. Candice Stennett. “SCORE offers a host of free resources to help business owners become successful marketers, including webinars, e-guides, and customizable templates, all of which are accessible through”

Since 1964, SCORE has helped 11 million entrepreneurs start, grow or troubleshoot a business. SCORE’s 10,000 volunteers provide free tutoring, workshops and educational services to more than 1,500 communities nationwide, creating 45,027 new businesses and 74,535 non-owner jobs in 2020 alone. Visit SCORE at Follow @SCOREMentors on Facebook, Instagram, and LinkedIn.

Founded [in part] through a cooperative agreement with the US Small Business Administration.

Betsy dougert
[email protected]


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Infographic created by SCORE on how the Covid-19 pandemic impacted marketing for small businesses.

Small Business Marketing Goes Virtual Thanks to Covid-19