India, June 10, 2021: SRV Media is emerging as a market leader in the digital marketing space. Founded in 2011, SRV Media has a vision to emerge as a globally respected organization that creates engaging relationships for its clients by leveraging cutting-edge and innovative digital technologies with the help of its creative and dedicated teams.
In the future, the company has issued two patents in the domain of digital marketing and artificial intelligence and has plans for more.
The first patent entitled ‘INNOVATIVE AI-BASED METHOD TO DEMONSTRATE THE USE OF PRODUCTS’ is from the field of Computer Science and Engineering.
The idea arose from the dilemma that customers face while shopping. They need a lot of information about the product to have a deep knowledge before making a purchase. It also helps them to compare different products through various parameters.
All of these require a lot of information to go within the product descriptions. Typing them manually not only makes it tedious, it also runs the risk of missing out on various features that might be important to some niche clients.
To make matters worse, different vendors write them differently, making standardization extremely difficult.
With this in mind, to make things easier for customers, SRV Media has proposed an algorithm based on artificial intelligence to display product information in retail stores. This will provide an advanced experience for users and help them make informed decisions.
In the patent, SRV Media has proposed and designed a model with embedded hardware and software to help display detailed product information in retail stores.
The second patent entitled ‘INTERNET-BASED DIGITAL MARKETING OF THINGS’ also belongs to the domain of computer science and engineering.
The Digital Advertising Bulletin Board is a useful tool to create an attractive relationship between the advertised product or service and the customer.
SRV Media has designed a digital highway advertising board based on IoT (Internet of Things) in which any product can be advertised only from a smartphone. No need to travel to coordinate with billboard owners in multiple districts or even states. This patent is once again in the Artificial Intelligence and Digital Marketing space.
Vikram Kumar, Co-Founder and CEO of SRV Media says: “I believe in constant value creation. For this to happen, it is important to generate knowledge and focus on innovation. SRV media now has a research and development team that focuses on ‘knowledge creation’. We want to be the leader in the digital marketing landscape and therefore our goal is to continually innovate to offer innovative products and services that can be patented. We have issued two patents and many more product ideas are in the works. “
SRV Media has successfully published both the patents included in ‘The Patent Act 1970’ and ‘The Patents Rules, 2003’.
For more information, visit: SRV Media
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