Ten of the best tools to find influencers on social media

Social media influencers are the second best allies of digital marketers, coming right after reliable and versatile social media tools. SMM tools are many; In this post, we will focus on those that offer influencer marketing capabilities, that is, identifying and managing social media influencers of various scopes.

Influencer marketing is profitable and personal in the best possible way, allowing brands to build intimate relationships with customers and reach new audiences by word of mouth from their favorite influencer rather than targeted ads or celebrity endorsements. In the digital world, influencers can be a brand and all best friends, as long as the brand has the right tools to find the right brand ambassadors.

Let’s look at some of the best social media tools for finding influencers. We’ll explore options for every budget and scope of activity, so be sure to stick around and try the tool that seems most suitable for your needs.

1. Awario: Research Influencers Through Industry, Competition, and Brand Information

Awario panel

Awario is a social media listening tool, which means you search social media 24/7 to find every mention of your brand, competitors, industry, product, or whatever keyword you have. in mind. It then analyzes the data and presents you with the necessary information at every step of your marketing work, from audience analysis to content research.

Awario is a great tool to start with because it allows you to do a quick scan of your business environment and discover niche-specific social media influencers in 3 ways:

  • by monitoring your industry: key thought leaders and editors
  • by tracking your competition: brand ambassadors
  • by tracking your brand / company / product mentions – influential mentions and potential brand ambassadors

The tool’s Boolean search mode and advanced filtering allow for crisp monitoring and influencer identification – brilliant for discovering micro-influencers (10-100K followers). Awario allows you to verify user profiles and interact with influencers in the application, making it a smooth workflow.

Prices: Starts at $ 29 / mo. A 7-day free trial is available.

2. Brandwatch: instant discovery of top influencers

Brandwatch

Brandtwatch is another social listening platform that does the job of finding influencers on social media while also offering a host of other social listening perks. Brandwatch is perfect as an enterprise-grade social media tool with advanced analytics and trusted insights.

Brandwatch has a database of 450 million people to help companies find micro-influencers for any niche. The tool is based on its own Influence Score to help companies choose brand ambassadors with not only the right followers, but also proven engagement records.

Brandwatch is designed to measure the efficiency of any marketing effort. As part of its influencer marketing functionality, the tool monitors purchase intent and compares the ROI of campaigns.

Prices: available upon request.

3. Influencer One: Influencer Marketing Collaboration as a Team

Influence one

Talkwalker’s Influencer One is an advanced influencer marketing solution for large teams. It is based on a live database of over 6 million influencers and enables companies to find brand ambassadors, build relationships, and plan and execute influencer marketing campaigns.

Since Talkwalker is an enterprise-grade tool, it is perfect for large teams managing influencer campaigns and workflows. In addition to sophisticated teamwork capabilities, it offers consistent and reportable metrics that help translate the impact of influencing marketing into ROI.

Prices: available upon request. A free demo is also available.

4. BuzzSumo: source of influence and content on all platforms

Buzzsumo

BuzzSumo is a content curation, influencer marketing, and social media monitoring platform. It offers smooth navigation through tons and tons of social media posts and connects businesses with influencers along the way. All search results can be exported and shared for later discussion with the team.

BuzzSumo is also great for identifying safe reinforcements for your existing content. By delivering you the most powerful influencers on social media, the tool helps promote content organically while increasing your customer base.

Search Facebook, Twitter, Instagram, and YouTube, scan influencer performance for the most relevant and insightful metrics, set up influencer alerts so you can react to posts first, and your influencer workflow is ready!

Prices: Starts at $ 99 / mo. A 7-day free trial is available.

5. Mention: industry analysis and opinion leaders

To mention

Mention is a social media monitoring and management tool that offers strong influencer marketing features. As the name suggests, it is designed to find mentions of the keywords you have in mind (brand, competitors, products, etc.) and then analyze the data and discover influencers among many valuable ideas.

Mention is great for finding influencers from conversations around your own company or competition. Based on how well competing influencers perform for their respective audiences, reach out to those who make the most meaningful connections and see if you can make them your own brand ambassadors.

To help you make an even better estimate of influencers’ efficiency and ROI, Mention offers integrated influencer scores based on the total reach of thought leaders.

Prices: Starts at $ 29 / mo. A free version and a free trial are also available.

6. Upfluence: data-driven influencer discovery

Upfluence

Upfluence is an influencer marketing platform that helps companies find brand ambassadors among their own customers and followers or in Upfluence’s 3M + influencer database. The tool offers an extensive procedure for selecting influencers with measurable potential and proven records.

To make influencer selection truly data-driven, Upfluence relies on insights ranging from keyword suggestions to earned media value (EMV). You can also check price estimates and plan your budget accordingly to make sure all business expenses are well matched to the influencers that really drive engagement and deliver tangible results.

Prices: available upon request.

7. Traackr: planning and optimizing the investment of influencers

Tracking

Traackr is a designated influencer marketing platform that focuses on optimizing influencer investment. The tool has its own database of more than 6 million influencer profiles to help companies find and establish relationships with influencers on all platforms and locations.

Traackr is also brilliant at running influencer campaigns. The tool provides customizable workflows for each type of campaign and relies on a predictive calculator to enable brands to better track their campaign budgets.

The analytics offered by Traackr cover performance by influencer, campaign, and program results. By comparing the performance of your market, the tool provides information to grow and manage programs globally.

Prices: available upon request.

8. Klear: Intelligent Influencer Discovery and In-Depth Analysis

Klear

Klear is influencer marketing software powered by a smart influencer engine that helps businesses discover location and category-specific social media influencers. The tool offers extensive filtering to make sure each brand can find its perfect influencer.

Klear earns influencers based on region, language, industry, hashtag, price range, past collaborations, and more. The tool’s AI-powered technology is also capable of detecting and reporting fake followers to suggest the safest and most profitable influencer connections.

Once influencers have been established, Klear provides detailed audience and performance analytics to help companies better understand influencers potential and measure future efficiency.

Prices: available after a demonstration.

9. Grin: advanced management of influencers, creators and campaigns

Grin is an influencer marketing management solution that has you covered in all aspects of the influencer workflow. Grin’s suite of recruiting tools enables companies to find influencers and creators or import their current brand ambassadors for truly seamless influencer management.

Use the tool’s Influencer CRM to improve email reach and configure inbox management for influencers, creators, and campaigns. Grin has its own artificial intelligence tool that makes navigating around creator submissions fast and efficient, as you can sort content by color, post engagement, title, or hashtag.

Grin’s reporting dashboard is there to make sure you can always link influencer performance to KPIs and translate progress into strong metrics. Additionally, the tool has an ecommerce integration intended to provide revenue attribution and track conversions.

Prices: available after a demonstration.

10. Veloce – directory of influencers

Speed

Veloce is an influencer directory and membership service that offers a search engine to help brands identify their perfect influencers. The directory unites content creators and businesses and is open to submissions from both sides.

Veloce allows you to search for influencers on social media in a specific country or around the world. In addition to the directory being carefully ranked as-is, you can further filter the influencers to ensure you find creators with the highest reach, engagement, and ROI.

Prices: € 9.90 / month Free access is also available.

Ending

Social media influencers come and go. Carefully selected brand ambassadors, on the other hand, tend to last and build a one-way community. Be sure to try some of the best social media tools built to help brands find and manage influencers smoothly and efficiently. Hope my list helps you get started.


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