July 21, 2021 3 min read
The way people work, relax and connect online will change rapidly in 2021. How are you adapting your approach to digital marketing to navigate this environment?
I know that for many of Rocket’s customers, through B2C and B2B, there has been a natural increase in competition in digital marketing as businesses have shifted their focus and budgets online. The last 12 months have seen big changes in digital; digital touch points, cross-channel attribution, changes in advertising platforms such as Google Ads and Facebook, and approaches to modeling the average customer journey.
For internal marketers and business owners who want to stay on top of the big changes in digital marketing, I’ll cover them live, free webinar the 28th of July.
Rocket runs hundreds of campaigns each year in a wide range of industries; B2C and B2B. Many of these campaigns have won awards for best-in-class digital performance. In this webinar, I’ll share our key learnings from our client’s work over the last 12 months, describe what you need to consider in terms of big changes to Google and Facebook, as well as provide practical recommendations you should implement to get your business on the ground. Right place to attack digital entering 2022.
I’ll be sharing why we recommend Australian businesses also invest media budget in top of the funnel branding campaigns in digital, what a strong B2B digital marketing ecosystem looks like, the best way to approach content marketing, and, Finally, six telltale signs that ‘we’re doing digital marketing’ right ‘.
I look forward to sharing our approach at an exclusive Marketing Mag reader webinar at 11am. M. AEST on Wednesday July 28.
Sign up free now and we’ll send you a quick reminder the day before. You can also download a copy of the webinar after the live session to help you implement these factors in your own strategies.
Have a specific question about how to navigate the next 6-12 months? Describe it in your event registration and I’ll be sure to write it down for the live webinar.
This online event begins at 11:00 am Australian Eastern Standard Time on Wednesday, July 28.