FACTS AT A GLANCE
Edition: 9; Released: April 2021
Executive commitments: 35293
Companies: 128 – Players covered include Adobe, Inc .; Hewlett Packard Enterprise Company; Hubspot, Inc .; IBM Corporation; Marketo, Inc .; Microsoft Corporation; Oracle Corporation; Salesforce.com, Inc .; SAP SE; SAS Institute, Inc. and others.
Coverage: All major geographies and key segments
Segments: Component (software, services); Deployment (in the cloud, local); Vertical (media and entertainment, BFSI, IT and telecommunications, consumer goods and retail, travel and hospitality, transportation and logistics, other verticals)
Geographies: World; USA; Canada; Japan; porcelain; Europe; France; Germany; Italy; UK; The rest of Europe; Pacific Asia; Latin America; middle East; Africa.
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Global digital marketing software market to reach $ 129.3 billion by 2026
Digital marketing software refers to the use of solutions that enable ads on digital platforms and social media websites. The digital marketing industry has seen rapid growth over the past decade due to the significant increase in internet penetration and the proliferation of mobile and electronic devices around the world. Growth prospects in the global market are driven by increased spending on digital marketing and the rise of social media and advertising. The increasing digital marketing budget and the growing popularity of social media and advertising are expected to provide a major boost to market growth. Growing trends, such as the increasing use of mobile devices and personalized marketing, are changing the marketing strategies of organizations, making them more focused on improving the user experience. Companies are increasingly adopting digital marketing software to manage customer relationships by better evaluating consumer behavior across different business channels. The increasing use of the solutions in various sectors such as IT, telecommunications, media and entertainment, manufacturing, healthcare, education, retail, consumer goods, logistics and transportation, and BFSI, and BFSI are expected to drive growth. Management and administration related applications are likely to see strong growth in the coming years.
Amid the COVID-19 crisis, the global digital marketing software market is estimated at US $ 55 billion By 2020, it is expected to reach a revised size of US $ 129.3 billion by 2026, growing at a CAGR of 15.1% during the analysis period. Software, one of the segments analyzed in the report, is projected to record 14.4% CAGR and reach $ 103.7 trillion at the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Services segment is readjusted to a revised CAGR of 16.8% for the next 7-year period. The dominance of the software segment could be attributed to the fast and ever-evolving technological environment, as well as the dynamic efforts of companies to keep their systems up-to-date with the latest technology to stay ahead of competitors in the market. Marketing automation software is likely to gain greater adoption for activities such as cross-team collaboration and lead development to drive business. The growth in the Services segment is due to the evolution of the industry and the growing need for adoption of digital marketing services, such as subscription-based pricing models and remote monitoring.
The US market is estimated at $ 20.8 billion in 2021, while China is expected to reach $ 17.5 billion by 2026
The market for digital marketing software in the US is estimated at US $ 20.8 billion in the year 2021. porcelain, the world’s second-largest economy, is projected to reach a projected market size of US $ 17.5 trillion for the year 2026 with a compound annual rate of 18.5% during the analysis period. Other geographic markets worth mentioning include Japan Y Canada, each forecast will grow to 11.4% and 14.1% respectively during the analysis period. Within Europe, Germany it is forecast to grow at approximately 13.7% CAGR. The United States represents the largest market due to its large consumer base and sophisticated technology. The rapid growth of cloud computing platforms in the region is also expected to drive the use of CRM, marketing automation and content management solutions. Rapid growth in Pacific Asia The region will be boosted by increased Internet penetration and the proliferation of smartphones in large countries such as porcelain Y India. More
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